We’ve partnered with the grocery chain Fresh & Easy to deliver groceries in the Greater Los Angeles area and San Francisco Bay Area. This is the first time that Fresh & Easy has offered its customers delivery.
Instacart customers will be able to choose from Fresh & Easy’s wide variety of grocery products ranging from produce to household items. Fresh & Easy’s selection of fresh, prepared foods will also be available, giving customers access to popular products ranging from Fresh & Easy’s Ready to Cook line of prepped meats and veggies to Wild Oats USDA-certified organic meals, pizzas, sandwiches and salads.
Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. Our partnership is the next natural step to make Fresh & Easy products more accessible and even more convenient to customers.
“We’re excited to work with Fresh & Easy to deliver groceries in LA and the Bay Area,” said Heather Wake, General Manager, Instacart. “Our customers are always looking for healthy and fast meal options, and Fresh & Easy, renowned for its prepared meals, is an excellent partner to help meet that demand.”
“Partnering with Instacart is a win-win for everyone – our existing customers will now have a convenient and reliable delivery option for their favorite products, and we will be able to extend our reach to new customers who may not have had access to one of our stores,” said Mike Evans, vice president of marketing, Fresh & Easy. “Online ordering and product delivery have been major priorities for Fresh & Easy this year and we are glad we are able to launch with such a strong partner in Instacart.”
Instacart will initially launch with Fresh & Easy in Greater Los Angeles and the San Francisco Bay Area with plans to expand to other areas where Fresh & Easy has a presence. Fresh & Easy has 167 stores across Arizona, California and Nevada, providing a wide range of opportunities to grow the partnership and serve additional customers.
About Fresh & Easy
Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.