SWEEPSTAKES: Treat Mom Right

This Mother’s Day, tell Mom you love her by treating her to a luxurious breakfast in bed and a week filled with luxury.

We’ve partnered with some exciting brands to honor moms this Mother’s Day. Instacart, UrbanSitter, OXO and Parachute are offering a luxurious sweepstakes to reward hard-working moms with a special treat.

We are extending the Mother’s Day celebration this year to a full week of celebrating mom, so beginning today, Monday May 4th, through Thursday May 7th at 3 P.M. PT, go to http://momsbreakfastinbed.launchrock.com/ to enter to win the ultimate breakfast in bed experience filled with gifts to make mom’s life easier.

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After a heavenly night’s sleep on Luxury Bedding by Parachute, treat mom to a homemade breakfast in bed using OXO’s innovative kitchen tools and fresh ingredients delivered by Instacart‘s Personal Shoppers (who will also stock mom’s fridge with groceries for the week). And to top it all off, she’ll enjoy an UrbanSitter babysitting gift card to use whenever she’d like some extra “me” time.

One lucky winner will be chosen at random to win the Grand Prize which includes these prizes from Instacart, Parachute, OXO and UrbanSitter:
  • Instacart’s Personal Shoppers will deliver $50 worth of groceries to mom’s doorstep with all of the healthy and delicious ingredients you need to make a tasty breakfast in bed for mom, plus $100 credit to stock her fridge and save her a trip to the grocery store later in the week ($150 retail value).
  • Parachute will gift a sheet set, featuring 1 fitted sheet and 2 pillowcases ($149 retail value).  Parachute will contact the winner directly via email to inquire about size/fabric/color of sheet set and will ship as soon as the winner responds.
  • OXO kitchen tools to help make a delicious Mother’s Day brunch in bed: ($122.96 retail value)
  • OXO Stainless Steel Mixing Bowl Set
  • OXO French Press Coffee Maker – 4 Cup
  • OXO Egg Beater
  • OXO Mini Flip & Fold Omelet Turner
  • Treat Mom to “me time” with a $100 babysitting gift card from UrbanSitter so that she can easily find, schedule, and pay babysitters.

The winner will be chosen at random by Instacart on May 7, 2015 at 3 p.m. PT.  Contest open only to entrants within the Instacart delivery zones. Please see our Official Rules for more details. By entering the Sweepstakes you agree to receive emails from Instacart, Parachute, OXO, and UrbanSitter.  The winner has until May 8th at noon PT to let Instacart know if he/she is accepting the prize.  Prizes cannot be delivered to P.O. Boxes.

Ask Google: Check on the Status of Instacart Orders Without Lifting a Finger!

Get the information you need, faster! Say “Ok Google” to conveniently navigate to Instacart delivery and pickup information, so you could edit your order and check upcoming delivery times.

Make sure that you have the latest versions of the Google and Instacart apps on Android to start multi-tasking! Just tap the Google app icon to see handy cards from Google and Instacart to simplify your life.


We’ve Expanded Grocery Delivery in Chicago And Added Standard Market!

Exciting news straight out of Chicago: We’ve added Standard Market (hooray!) and expanded our delivery area to Naperville and additional suburbs including Oak Brook, Westmont, Hinsdale, Clarendon Hills, and Downers Grove.


“Quite simply, we love to eat, and we want to share that love with you,” said Ken Tsang, Director of Technology and Marketing at Standard Market. “That’s why we work hard to make and source the best tasting foods at Standard Market. We’re excited to share our creations and discoveries with Instacart customers and allow you to ‘make every meal special’ from the convenience of your home.”

Starting today, customers in Naperville, Oak Brook, Westmont, Hinsdale, Clarendon Hills, and Downers Grove can order any item carried in their neighborhood Whole Foods Market, Costco, and Standard Market stores and have them delivered to their doorstep in as little as one hour. As always, Costco memberships are not required. Customers can also look for additional retailers to be added in the coming weeks, it’s going to be a great summer!

Chicago was the second market that we launched and is now available to over 6 million Chicago area residents. For a full map of coverage, visit https://www.instacart.com/locations/chicago.

Petco and Instacart Add Additional Markets, Now Offering One-Hour Delivery in 14 Cities

We are expanding our partnership with Petco today! Beginning today, customers in 14 metro areas served by Instacart can order from Petco stores and have everything delivered in as quickly as one hour.

Customers in the following cities can order from Petco: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, Philadelphia, Portland (OR), San Francisco, San Jose, Seattle and Washington, DC. Petco delivery will be coming to NYC later this summer.

Selection is always important to us, and this partnership is no different! From dog treats to toys, our customers can choose from 11,000+ Petco and Unleashed by Petco products!


We partnered with Petco in San Francisco and Boston earlier this year, and asked some of our customers in those cities how ordering from Petco on Instacart has made their lives easier!

Check out some sweet customer testimonials below, and share your story on social media (confession: we love seeing your adorable pet photos), order from Petco today!

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“I have mobility issues so I was delighted to see Petco on Instacart. Someone else has to carry the heavy bags of food and litter!”- Karin K., San Francisco, CA

“Instacart shoppers’ attention to detail is so impressive and the drivers’ arrival with a big smile makes it more than just a delivery.”- Clare G., Arlington, MA

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“It was super quick – less than an hour and saved me an Uber ride or Zipcar to Petco!”- Donna V., San Francisco, CA

Greater Pricing Transparency

Our pricing model has always been simple and transparent: the price you see on Instacart for any given product is what you pay.

Over time, we’ve heard customers say they would appreciate greater transparency into how pricing on Instacart compares with the pricing in retail stores, so today we’re launching a fully transparent model to help with this comparison.

Here’s how it works:

In most cases, prices on Instacart are the same as local in-store prices. However, sometimes they are not. Customers will now see a badge on the front page for each store explaining how the prices for that store’s items on Instacart compare to in-store prices.

When that badge says “Prices are same as in-store” (which is most of the time!), it means that the prices for that store’s items on Instacart are, on average, the same as the prices that retailer regularly charges in their physical stores (more details below).

For stores where the prices on Instacart represent a markup over in-store prices, we clearly display that prices “May be higher than in-store.” Customers can click on the badge to show more detailed information including our estimate of the average price difference.


In addition, we include information on our new Store Prices page to explain who actually sets the prices that users will see on Instacart. In most cases, the retailer sets the prices for their products on Instacart. In some limited cases, Instacart sets the price you see. It’s now easy to tell which is the case while you’re shopping.

You’ll also see information about how prices compare to in-store prices on an item’s detail page.


With these new features, we hope it becomes even easier for customers to get information about Instacart pricing and to make informed purchasing decisions. As always, we’ll continue to look for more ways to improve the customer experience on Instacart, so stay tuned!

More Details on Store Pricing:

Stores may change prices rapidly (even throughout the day) and prices may differ across a retailer’s physical store locations for a specific item, so our pricing estimates apply on average across store inventory based on the information that we have.

Busy Pricing at Instacart

At Instacart, we talk to customers every day. Something we hear over and over is that our customers want Instacart to be more reliable during our busiest hours. As you may have noticed, there are times when there aren’t enough Shoppers to match the number of deliveries requested by our customers.

instacart-groceries-delivered-to-momToday, we’re launching a feature called Busy Pricing to improve our reliability. Our goal is to eliminate times when delivery is unavailable, so that Instacart is always reliable. If there are far more delivery requests than available Shoppers, Busy Pricing will add a small fee to the delivery cost. Busy Pricing only affects popular delivery times.

What you need to know about Busy Pricing:

  • You’ll see Busy Pricing when most customers want a delivery, like Sunday nights
  • Busy Pricing only applies to popular delivery times
  • Delivery times with Busy Pricing are clearly shown during checkout in orange
  • Busy Pricing starts at just $1 on top of our low delivery fees; the exact fee depends on how busy our Shoppers are
  • Avoid Busy Pricing by placing your order in advance
Busy Pricing in the Instacart app

We hope the effect of Busy Pricing is that many more delivery times are available for the people who need them the most.

Learn more about Busy Pricing

We want to hear from you. Please tell us what you think about Busy Pricing: happycustomers@instacart.com