We’ve Partnered With Fresh & Easy Partner on Fresh Food Delivery in Los Angeles and San Francisco Bay Area

We’ve partnered with the grocery chain Fresh & Easy to deliver groceries in the Greater Los Angeles area and San Francisco Bay Area. This is the first time that Fresh & Easy has offered its customers delivery.

Instacart customers will be able to choose from Fresh & Easy’s wide variety of grocery products ranging from produce to household items. Fresh & Easy’s selection of fresh, prepared foods will also be available, giving customers access to popular products ranging from Fresh & Easy’s Ready to Cook line of prepped meats and veggies to Wild Oats USDA-certified organic meals, pizzas, sandwiches and salads.

Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. Our partnership is the next natural step to make Fresh & Easy products more accessible and even more convenient to customers.


“We’re excited to work with Fresh & Easy to deliver groceries in LA and the Bay Area,” said Heather Wake, General Manager, Instacart. “Our customers are always looking for healthy and fast meal options, and Fresh & Easy, renowned for its prepared meals, is an excellent partner to help meet that demand.”

“Partnering with Instacart is a win-win for everyone – our existing customers will now have a convenient and reliable delivery option for their favorite products, and we will be able to extend our reach to new customers who may not have had access to one of our stores,” said Mike Evans, vice president of marketing, Fresh & Easy. “Online ordering and product delivery have been major priorities for Fresh & Easy this year and we are glad we are able to launch with such a strong partner in Instacart.”

Instacart will initially launch with Fresh & Easy in Greater Los Angeles and the San Francisco Bay Area with plans to expand to other areas where Fresh & Easy has a presence. Fresh & Easy has 167 stores across Arizona, California and Nevada, providing a wide range of opportunities to grow the partnership and serve additional customers.

About Fresh & Easy

Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.

Now Delivering from Denver Favorite Marczyk Fine Foods

We are excited to announce an exclusive partnership with Marczyk Fine Foods in Denver.

The Marczyk Fine Foods store on Instacart will feature specialty items that Marczyk has become known for since it opened in April of 2002, such as its high-quality, sustainably-raised meat and poultry, freshly baked artisan bread, scratch made prepared foods, homemade ice cream, and gourmet sandwiches. In addition to these items, there will be a wide selection of grocery products from produce to pantry items for Instacart customers to choose from.


“Our customers love shopping local, so we’ve had many requests for Marczyk’s,” said Katie Alex, Denver city manager, Instacart. “We’re excited to partner with such a great company and finally bring this local favorite right to our customer’s doorstep.”

“Teaming up with Instacart gives us the opportunity to connect with customers that are typically beyond our normal reach,” said Pete Marczyk, co-founder and CEO, Marczyk Fine Foods. “We’re happy to be able to use this relationship to make it easier and more convenient for customers to shop from Marczyk’s. Whether it’s professionals working downtown or other customers who can’t make it into the store that day – they’ll still be able to shop with us via Instacart.”

Since launching in Denver, we’ve more than doubled our user base, as well as our number of Personal Shoppers in the Denver and Boulder area, to meet the high demand!

About Marczyk Fine Foods

Back in the day, Pete Marczyk’s love of food forced him to drive all over Denver to get the ingredients he really wanted to make great meals for his family.  “I can’t be the only one,” he thought, and the idea for Marczyk Fine Foods was born. Both he and his wife, Barbara Macfarlane, remembered tagging along with their moms to the neighborhood butcher, the little grocer, and the farm stands in their New England towns.  They grew up with a tradition of quality over convenience.  So as the grocery world got mega, Pete envisioned a grocery business that would go micro. He wanted to offer all the quality and attention to detail of the tiny mom & pop shops of his youth, but in a thriving, urban environment that offers it conveniently under one roof. That’s why we have an in-house butcher, a bakery where we make all our bread from scratch using organic, local flour, and we even use some of our own family recipes in our prepared foods kitchen (like Barbara’s sister Mamie’s famous Mac & Cheese and Pete’s Mom’s Potato Salad), and so much more. Great food, made with love, by people who care.

Eat Better and Have More Fun on Vacation!

We’ve partnered with  Homeaway , the world’s leading online marketplace for vacation rentals to simplify the vacation rental experience by making it easy to find groceries! Homeaway also plans to integrate with Uber and Gogobot.


The HomeAway and Instacart integration will give families the option to get fresh, local food delivered to their doors in as little as one hour. Instead of spending money eating out or wasting vacation time driving, shopping and waiting in line, travelers can order meals and snacks from both large national chains like Whole Foods Market and Costco as well as local, artisan stores.

We are delighted to partner with HomeAway to help travelers save time, save money, eat healthier and have more fun on vacation!


Choose from 32 (!) NEW Merchants in Philly!

Today, with the help of Reading Terminal Market, we are sharing some very exciting news! We will begin providing delivery of produce and grocery items from 32 participating merchants located in Reading Terminal Market.

“Since announcing the partnership with Instacart in September, we have received a tremendous response from our merchants and customers who are interested in participating in this remarkable service,” said Paul Steinke, General Manager of Reading Terminal Market. “We believe this service will be a time-saving tool for many shoppers who, due to their busy schedule, geographic location, lack of transportation or other circumstances, may not be able to get to Reading Terminal Market as often as they wish. We are excited to finally launch the delivery service in time for the busy holiday shopping season.”

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During the first phase of the program, offerings will be limited to shelf stable and non-customized, refrigerated products such as pre-packaged grocery items, fresh produce and bakery goods. A second phase of the program to be launched at a later time will include customized food products, such as cooked foods and sandwiches.

Among the participants for phase one are:

*12th Street Cantina Amy’s Place Bassetts Ice Cream Bee Natural
Border Springs Farm Lamb *By George! Pizza, Pasta & Cheesesteaks Chocolate By Mueller Downtown Cheese
Fair Food Farmstand Famous 4th Street Cookie Company Flying Monkey Bakery Giunta’s Prime Shop
Godshall’s Poultry Golden Fish Market Herbiary *Hershel’s East Side Deli
Iovine Brothers Produce John Yi Fish Market Jonathan Best Gourmet Grocer Market Bakery
Metropolitan Bakery *Nanee’s Kitchen Old City Coffee Pennsylvania General Store
Salumeria Tea Leaf Termini Brothers Bakery Terralyn – Bath, Body, Spirit
The Tubby Olive Valley Shepherd Creamery Wan’s Seafood *Wursthaus Schmitz
*Excluding customized, cooked foods

“We’re looking forward to getting started, and are thrilled that so many merchants have decided to participate in the first phase of this roll out,” said Instacart Philadelphia City Manager George Shotz. “Reading Terminal Market is the place to go in Philadelphia for the freshest variety of products – we’re happy to now be able to bring the Market right to our customers’ front door.”

Reading Terminal Market customers interested in using Instacart must be located in the company’s designated Philadelphia Zone, which reaches far into the Main Line, parts of Upper Darby, Northwest Philadelphia and Montgomery County. In Philadelphia proper, Instacart already provides delivery from Whole Foods Market, BJ’s Wholesale Club, Fine Wine & Good Spirits, ACME Markets, Super Fresh and Green Aisle Grocery.

About Reading Terminal Market

One of America’s largest and oldest public markets, the Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Housed since 1892 in a National Historic Landmark building, the Market offers an incredible selection of farm fresh produce, meats and poultry, plus the finest seafood, cheeses, baked goods, confections, flowers, kitchenware, cookbooks, jewelry and crafts. The Market is managed by a not-for-profit management company as a tenant of the Pennsylvania Convention Center Authority, which has owned the historic Reading Terminal since 1990. In 2014, the American Planning Association named Reading Terminal Market as one of the 10 Great Public Spaces in America.

Austinites, We Now Deliver From Greenling Organics!

Today we’ve partnered with Austin’s Greenling Organic to provide same-day delivery for the company’s customers!

Greenling Organic is a farm-to-table provider that currently delivers to Austin, Houston and San Antonio. The items available for delivery include local meats and dairy, as well as fresh meal kits and prepared foods, making healthy meals for busy families and working professionals (or anyone who wants to eat fresh, local, organic foods) a breeze.


We will now enable Greenling Organic to give our Austin customers the choice to have their groceries the same day.

“Greenling offers the most authentic local and organic foods. By combining Greenling’s unmatched quality and hyperlocal approach with Instacart’s world-class convenience and same-day delivery, customers can get more connected to their local foods sources than ever before,” said Greenling CEO Bill Tolany.

Initially, delivery hours will be Sunday – Friday from 11AM – 7PM to Metro Austin, with no Saturday delivery.

“We’re continuously looking for new and interesting partners to ensure we’re always offering our customers the widest variety of grocery items available, and Greenling Organic is a great addition to our list,” said Instacart Austin City Manager Zack Leonard. “We’re looking forward to working with them and increasing our delivery zones in the near future.”

About Greenling Organic

Greenling, a certified Non-GMO Project Supporting Retailer, offers the most authentic local and organic foods directly to homes and offices. From pre-prepped meal kits & recipes to ready-to-eat prepared foods, Greenling is the best way to get local and organic foods delivered directly to you.

We’re Bringing Groceries to the Doorsteps of Chicago Suburbanites

Today we’ve partnered with popular neighborhood grocer Sunset Foods to bring groceries to the doorsteps of Chicago suburbanites. Instacart is now delivering groceries from Sunset Foods to the suburbs of Long Grove, Libertyville, Highland Park, and Lake Forest, and by the week of October 28th will also include the suburb of Northbrook.

We are also offering our “Click and Collect” service with Sunset Foods. This means that for only an extra $1.99, customers can place their orders online and have the groceries picked for them in the store and ready for pickup within the hour timeslot they choose.

Sunset Foods even offers Curbside Pickup at all 5 locations, which means customers can simply pull up to the curb, give the clerk their last name and tell them they are there to pick up their eGrocer order.  The clerk then retrieves the order and loads it in the customer’s car, without the customer ever needing to set foot outside of the vehicle.  For busy families going back and forth from school pickups, soccer practices, piano lessons and other daily errands, this new feature is a major timesaver and convenience.

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Chicago was the second we launched after San Francisco and it has grown tremendously in the last year. Instacart will be doubling its Personal Shopper fleet for Chicago in the next two months to keep up with demand, with deliveries growing rapidly in the last four weeks alone. This expansion into the Chicago suburbs will more than double the square miles that Instacart currently serves in the Chicago area.

“Sunset Foods is a terrific local neighborhood store, and one that our customers have been asking us to add to our growing list of grocers,” said Chicago City Manager Scott Holloway. “We’re excited to reach some major suburbs where Chicagoans have been clamoring to see our grocery delivery service in their neighborhood. For young families and busy executives working very long hours, grocery delivery to their doorstep, or pickup at the store or even curbside, is a tremendous convenience. We will continue to expand in the Chicago area to meet the need of fresh groceries delivered quickly, hassle-free.”

“We were thrilled to partner with Instacart so we can reach more customers who may not have the time to always make it down to our stores, but want their favorite brands and quality produce they’ve come to expect from Sunset Foods,” said Steve Erl, e-Commerce Coordinator at Sunset Foods. “Now residents in these major suburbs have great options including delivery, pickup at store, or at curbside, so they can always fit getting groceries from Sunset Foods into their busy schedules.

Seattle’s First One-Hour Halloween Costume Delivery is Here!

Whether it’s a ghouls night out or you’re spending time with your boo, you’re going to need a Halloween costume. This year, we’ve got you covered! Order from October 22nd – 31st, and get your Halloween costume delivered in as little as one hour!

The store will operate until 8pm on October 31. Instacart will provide a curated selection of the most popular items at its own online store.INSTA-HALLOWEEN-STORE

Instacart’s Operations and Growth Manager Stephen Klein said the team decided to create this special offering after fielding many customer requests. “For many people, going from store to store to find the perfect costume can be a huge hassle, and traditional online ordering can mean waiting days or even a week for delivery,” said Klein. “And many people who need costumes for parties wait until the last minute. Now Instacart customers can browse our selection, pick what they need, and have it all delivered to their home or office within an hour.”


Happy Halloween!

Goodbye Wallet, Hello Apple Pay

Today, we’ve officially integrated with Apple Pay via our friends at Stripe. Our customers can now use Apple Pay to pay for their Instacart delivered groceries. Now payments happen with a single touch.

Apple Pay changes how you make payments using breakthrough “contactless payment technology and unique security features built right into the devices you have with you every day.”

Now you can use your iPhone to pay for Instacart groceries in a simple, secure, and private way. Happy shopping!


We’ve Expanded The Metro Atlanta Delivery Area

We’ve tripled our delivery area in Atlanta since our launch in June!  In addition to the Atlanta metro areas we are already servicing,
we will now be delivering to North Fulton, which includes Roswell, Alpharetta, Milton, and part of John’s Creek.

Our customers can combine items from Whole Foods Market, Kroger, and Costco, and have everything delivered within an hour or at any scheduled one hour slot during the day. As always, customers do not need to have a Costco membership to order from Costco.

A map of our coverage areas can be found at www.instacart.com/locations.

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Atlanta has been one of Instacart’s fastest growing cities, and the company has increased the number of orders in this city by nearly 5
times since it launched in June.  With the addition of the North Fulton zone, Instacart is also tripling the size of its initial delivery area.

“We’re very excited to bring Instacart to more communities in North Fulton where we’ve been flooded with literally thousands of requests for grocery delivery,” said our Atlanta City Manager Adam Rabinowitz.

“For young families and busy executives working very long hours, the convenience of grocery delivery to their doorstep in an hour from
their favorite stores is a no brainer.  We are going to continue to expand rapidly around Atlanta to fill this growing need of fresh groceries delivered quickly, hassle-free.”

We’ve Added Gelson’s Delivery to All LA Zones + Glendale and Pasadena!

In addition to adding Glendale and Pasadena to our delivery area in Los Angeles, we are now delivering from Gelson’s to all of Instacart’s LA delivery zones – including the two new ones!

Customers in Glendale and Pasadena will be able to order groceries from Whole Foods Market, Ralphs, Super King, Costco and Gelson’s initially, with more choices of stores to come.

With the addition of Gelson’s, we now delivers from a total of seven stores in the LA area: Whole Foods Market, Ralphs, Super King, Costco, Bristol Farms, Erewhon Organic Grocer & Café, and Gelson’s.

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“We’ve seen tremendous momentum in the LA market to date, and we are thrilled to grow our footprint here and begin serving Pasadena and Glendale,” said Justin Reevers, Instacart LA city manager. “With numerous locations and its stellar reputation for high-quality offerings, Gelson’s is an excellent partner that we’re excited to bring on board. We’re proud that our customers can now shop this terrific and highly requested local chain on Instacart.”

About Gelson’s

Since opening in 1951, Gelson’s has proven to offer the premier grocery shopping experience with 18 Southern California locations.

“Partnering with Instacart enables our loyal customers to shop with us whenever it’s convenient for them – and that means even when they can’t physically make it into the store,” said Yvonne Manganaro, Sr. Director of Marketing at Gelson’s. “We’re also looking at this as a way for potential new customers to try our store in the easiest, most convenient way possible – and get to know us through our wide variety of gourmet products, fresh meats, and produce.”