Instacart Reveals the 2015 Foodie Awards

In the spirit of celebrating this year’s Oscar nominations, predictions, winners and losers, we’ve created the 2015 Instacart Foodies to honor the nation’s changing palate and what’s hot and what’s not in food – with some surprising results.

The new food findings and trends uncovered in our research, have some… surprising results. Notably, some of the top foods searched in 2014! Cold-brew coffee took the lead followed by Crimini mushrooms, artisan marshmallows and the nemesis of grade-school children everywhere: Brussels sprouts.

Foods with surprising recent drops in momentum: Sriracha sauce, kale, quinoa, bacon, Greek yogurt and coconut water.

“Instacart has a marketplace of more than 50 grocery retailers in 15 cities, so we have deep insight into the changing American palate,” said Jaime Hennessey, head of growth partnerships and marketing at Instacart. “We used our ‘insider’s view’ to analyze emerging food trends, including the rise of artisan foods like Himalayan pink salt and cold brew coffee. But there were a few surprises as well.”

“The popularity of Brussels sprouts was unexpected,” continued Instacart operations manager Bill Babeaux. “Equally surprising was the apparent decline of popular foods like Sriracha and Greek yogurt. It seems they may have reached their peak.”

Are your favorite foods on the hot or not list for 2015? 

Instacart Infographic

Just in Time for Valentine’s Day, We’ve Added Natural Grocers in Portland to Offer Grocery Delivery

We’ve partnered with Natural Grocers to provide grocery delivery in Portland! Natural Grocers will be our fifth Portland-area grocery store offering delivery service through Instacart, which will deliver to residents and businesses in Hillsboro, Beaverton, Tigard, Tualatin, Lake Oswego and Downtown Portland from Natural Grocers’ Beaverton store.

Get the perfect ingredients for a romantic and healthy Valentine’s Day feast, you can choose from the full selection of Natural Grocers’ local, natural and organic products on the Instacart marketplace. In addition to offering only USDA Certified Organic fresh produce, and natural and organic meat and grocery items, you’ll find a large selection of vitamins and supplements.

“Our customers trust us to only source products that meet the highest health, safety and environmental responsibility standards,” said Kemper Isely, co-president of Natural Grocers. “By partnering with Instacart, we can offer Portland-area residents the same great selection, with the added convenience of same-day delivery straight to their home or office – which is especially valuable to those who are busy and don’t have time to make it into our store.”


“Instacart and Natural Grocers are both committed to providing the highest quality products and superior service,” said Nilam Garenthiran, head of business development and strategy, Instacart. “Given Natural Grocers’ unique selection of healthy living items, it’s exactly the type of store our customers have been wanting to see in the Portland area. For this reason and more, we’re excited to add Natural Grocers to the Instacart marketplace.”

About Natural Grocers by Vitamin Cottage

Founded in Colorado by Margaret and Philip Isely in 1955, and celebrating its 60th business anniversary, Natural Grocers (NYSE: NGVC) was built on the premise that consumers should have access to affordable, high-quality foods and dietary supplements, along with nutrition knowledge to help them support their own health. The family-run store has since grown into a successful national chain with locations across Arizona, Colorado, Idaho, Kansas, Missouri, Montana, Nebraska, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington and Wyoming, employing over 2,000 people.  Although the company went public in July 2012, Isely family members continue to manage the company day to day, building on the foundation of their parents’ business. Natural Grocers’ popularity and success can be traced back to its founding principles: dedication to providing science-based nutrition education, exceptional customer service, the highest quality natural and organic products at affordable prices, supporting their communities and providing great jobs with excellent benefits and a living wage to their employees.

Welcome Austin-based Tomlinson’s Pet Supplies to the Instacart Family!

Today, we’ve partnered with Austin’s Tomlinson’s Pet Supplies! This is the first time the pet store has offered delivery service of any kind.

Tomlinson’s Pet Supplies is a longtime local favorite – with nine locations in Austin and the surrounding areas. The items available for delivery include a curated selection of food, treats, toys and essentials for customers’ favorite furry friends, making pampering your pets as simple as having groceries delivered right to your door.


For every order placed during the month of February, Tomlinson’s and Instacart will each donate one dollar to Austin Pets Alive, a non-profit pet rescue and adoption organization that has saved more 25,000 Austin dogs and cats since 2008.

“We want to make it as easy as possible to find and feed your pet the healthiest food available,” said Scott Click, Owner of Tomlinson’s. “Many of the healthy foods we carry aren’t found in big box stores or online, so Instacart is providing our customers with a great way to get local, natural pet products without sacrificing convenience.”

Initial delivery hours will be Monday – Saturday from 11:00 AM–7:00 PM and Sunday from 12:00 PM to–6:00 PM to the Austin and Round Rock areas.

“Tomlinson’s has built a loyal following in the community with its unique, hard-to-find products and passionate focus on both pet and pet owner alike,” said Instacart Austin City Manager Zack Leonard. “We’re thrilled that now, with this partnership, Austinites and their pets will get their food and supplies with the same ease of grocery delivery.”

About Tomlinson’s Pet Supplies

Tomlinson’s is your local store for natural, healthy pet products in Austin and the Central Texas region. Opened in 1946, Tomlinson’s offers healthy, natural pet products with team members trained in animal nutrition and world-class customer service.

We’ve Partnered With Brooklyn’s Local Favorite, The Greene Grape

We’ve partnered with Brooklyn’s The Greene Grape to provide one-hour delivery of the store’s curated assortment of local food products to its customers. Your favorite Greene Grape grocery items available for delivery will include their wide variety of fresh, local and ethically sourced foods such as artisanal cheeses, meats and produce.

To get The Greene Grape groceries delivered by Instacart, customers must be based in our designated Brooklyn Zone, which reaches as far south as Bay Ridge, and extends nearly as north as the Long Island Expressway.

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“We’re thrilled that this Instacart partnership will now enable us to expand the reach of the local farms we carry,” said Owner, Amy Bennett. “We think of it as another kind of CSA – convenient supported agriculture.”

“Our customers love shopping locally and will certainly value the fantastic selection of high quality sustainable foods The Greene Grape offers,” said Instacart New York City Manager Avital Sterngold. “Including Greene Grape, we now deliver from five stores in the Brooklyn area, and plan on hiring more Personal Shoppers to support this tremendous growth.”

For a full map of Instacart’s Brooklyn coverage, visit

About Greene Grape

The Greene Grape began in 2004 with a small wine store in Fort Greene dedicated to small production wine in an affordable price range. In 2008 we opened Greene Grape Provisions in Fort Greene featuring the highest quality, freshest most sustainable food available, as locally sourced as possible. Our seafood counter features fresh selections chosen with an eye towards sustainable fishing. Our butcher counter features grass fed beef, pork and lamb from local New York farms. The cheese counter is quickly approaching 300 different cheeses from all over the world! Add to this our dairy, organic & local produce and grocery and you have one stop shopping for all your cooking needs.

We’ve Integrated With the Google App to Make Using Instacart On-The-Go Even Faster and Easier

Instead of poking around in a million different apps and web pages to find what you need when you need it, Now cards in the Google app can surface the right information at exactly the right time. We are so excited to integrate with Now cards to help you save time and eat better!

On your commute home, if you have the Google app installed on Android, you can place your grocery order on-the-go, and if you’re picking it up from the grocery store, you’ll have your pick up token information handy and find out where and when your order is ready!

Know that your family goes through a carton of milk each week? You can even get reminders that it’s time to order more groceries. Goodbye to the days of coming home to an empty refrigerator.

Learn more here.



We’ve Partnered with Petco to offer One-Hour Delivery in San Francisco and Boston

Great news for our furry, slimy, scaled and feathered friends, we’ve partnered with Petco to provide same-day delivery service to customers in the San Francisco and Boston areas. Making the lives of pet parents easier and their pets’ lives healthier is Petco’s top priority. Customers often have immediate needs for pet supplies and food but cannot always make it into the store. With Instacart, customers will be able to quickly get the products they know and trust without having to leave home.

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“Pet food and supplies is a natural extension of grocery, and we are thrilled to welcome Petco into the Instacart marketplace as the very first non-grocery retailer as we expand our offering,” said Apoorva Mehta, our CEO and founder. “Our goal is to make it easier and more convenient for retailers to get online and offer one-hour delivery, and we’re thrilled to be working with Petco to offer customers a seamless, simple solution that gives them faster access to the products they need to care of their pets.”

Customers will be able to choose from approximately thousands of Petco products – including food, toys and supplies for pets ranging from dogs and cats to fish and birds – on the Instacart marketplace and select a delivery timeframe – within one hour, within two hours or at a scheduled time in the future. We plan to pilot the service in the San Francisco Bay and Greater Boston areas initially.

Customers will be able to place orders on the web or through Instacart’s mobile apps available for iPhone and Android. Instacart Personal Shoppers receive the orders on smartphone devices and hand-pick the items at a nearby Petco store, then make the delivery.


To celebrate our partnership with Petco, we want you to show us your adorable furry, slimy or feathery friend in our Facebook Photo Contest! The top 3 winners with the most “votes” get a month of Instacart Express, free grocery delivery for a whole month!

Learn more about the Cutest Pet of Instacart Photo Contest here:

About Petco and the Petco Foundation

Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,300 Petco locations across the U.S., Mexico and Puerto Rico, including more than 100 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; and The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

We’ve Closed $220M Series C Round of Financing Led by Kleiner Perkins Caufield & Byers

Happy New Year! 2014 was a very exciting year, let’s take a moment to reflect on last year’s company milestones:

  • Instacart’s revenue grew by more than 10x in 2014, doubling in Q4 alone.
  • We signed partnership agreements with major retailers such as Whole Foods Market, Fairway Market and Fresh & Easy.
  • We partnered with exciting companies like HomeAway and Yummly to make your busy lives even easier.
  • We more than doubled our full-time employee base, which now exceeds 100.
  • And last but not least, we now have more than 4,000 Personal Shoppers, independent contractors who shop for and deliver customer orders.

2014 was a growthful year, but 2015 will be even bigger! Yesterday we announced that we’ve closed a $220M round of Series C financing led by Kleiner Perkins Caufield & Byers (KPCB). Other participants in the round include Comcast Ventures, Dragoneer Investment Group, Thrive Capital, Valiant Capital and previous investors Andreessen Horowitz, Khosla Ventures and Sequoia. This brings our total funding to date to approximately $275M.

We plan to apply the funds primarily toward category expansion, continued geographic growth and technology enhancements.

Instacart’s CEO and Founder Apoorva Mehta shared that “Instacart’s offering really resonates with customers, we’ve got robust processes in place to support category and geographic expansion. Our vision is to help all types of local retailers get online and offer their customers one-hour delivery. This financing round will help us accelerate and scale those efforts.”

We’ve disrupted the traditional grocery delivery space with our crowdsourced labor force dubbed Personal Shoppers who shop for and deliver orders using their own transportation in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses, trucks and full-time drivers. Rather than trying to disintermediate local stores as some delivery services have done, our strategy is to partner with retailers to help them expand their geographic reach and overall revenue. We have lots up our sleeves for 2015, be sure to like us on Facebook to get the latest scoop on our company news!

About Kleiner Perkins Caufield & Byers 

Kleiner Perkins Caufield & Byers (KPCB) partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. The firm has helped build pioneering companies like Amazon, Electronic Arts, Genentech, Google, Nest, Netscape and Twitter. KPCB offers entrepreneurs years of operating experience, puts them at the center of a vast and influential network, and accelerates their success through expertise and support in recruiting, product design and delivery, business development, strategic partnerships and brand building. KPCB invests in all stages from seed and incubation to growth companies and operates from offices in Menlo Park, San Francisco, Shanghai and Beijing. For more information, visit and follow us @kpcb.

We’ve Partnered with Yummly to Deliver Dinner-on-Demand

It’s 6.00 pm and, as usual, you’ve had a long day and what’s for dinner? has been the last thing on your mind. Making a home-cooked meal just became a whole lot easier. We’ve partnered with Yummly so that with a few clicks from the couch, items from any Yummly recipe or shopping list can be brought to your doorstep in as little as one hour by an Instacart Personal Shopper.

Until now, the cooking process has been headache — choosing what to cook, driving to the store, parking, waiting in line. Our partnership with Yummly solves this cooking conundrum by offering recipe inspiration, planning, purchase, and preparation all in one simple, user-friendly experience.


Dinner Delivered

From Yummly, you can seamlessly connect to the Instacart app and purchase all of the ingredients from the Yummly recipe of your choice and select a delivery time. A trained Instacart Personal Shopper does the shopping from your favorite local stores, selecting the freshest ingredients, and brings the groceries to your door just in time for dinner.

Our partnership with Yummly is available now to iPhone users in the following select cities: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland, San Francisco, San Jose, Seattle, and Washington, D.C.

To download the Yummly app, visit:

To download the Instacart app, visit:

About Yummly

Featured on the Today Show and LOVED by millions, Yummly puts every recipe in the world in your pocket. The most powerful recipe search engine, the recipe sites you love, your digital recipe box, recipe recommendations just for you, and a smart shopping list — all with you wherever you go.

Some Holiday Cheer From One of Our Customers

One of our customers was feeling the holiday cheer and wrote us a poem! We loved it and hope you will too:

“The holidays soon would be near which was grand
So of course I had a holiday menu to plan
My heart set on quiche and some kale greens to eat
And more peanut butter cookies sure sounded sweet

But the cupboard was bare and my stomach was, too,
And with weather so frightful what was I to do?
For not only was it cold it was rainy and foggy
And the traffic in this town is made worse when it’s soggy

Visions of quiche and kale greens danced lively
But leaving in this mess? Please – that ain’t likely
Till an email I’d gotten a day or two ago
Reminded me how to get food and avoid the wind’s blow

Instacart would deliver the goodies to me
I could shop Whole Foods online while sipping my tea
A lively ole driver would drop it off with a skip
And with the coupons I found it would only cost me a tip!

It all took a snap and my ordering done
I went on with my morning and had quite a bit of fun
Knowing my food would be here incredibly soon
Since I’d scheduled delivery for early afternoon!”

Wasn’t that sweet? Happy holidays!

Philadelphia-Based Di Bruno Bros. Gourmet Foods Now Delivered By Instacart

We’ve partnered with Philadelphia’s Di Bruno Bros. to provide one-hour delivery of the store’s acclaimed line of gourmet food products to its customers. Your favorite Di Bruno Bros. grocery items will be available for delivery, including its signature line of olive oils, pastas and other imported specialties, as well as a wealth of delicious cheeses, charcuterie items, honeys, vinegars and other top-notch edibles from the best domestic and international producers and purveyors.

To order from Di Bruno Bros. make sure that you’re located in the designated Philadelphia Zone, which reaches far into the Main Line, and also extends to parts of Northwest Philadelphia.

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“After 75 successful years of serving our guests in our stores, we’re excited to take the next step and partner with Instacart to bring our culinary discoveries directly to our fans – all, conveniently, with one-hour delivery,” said Vice President of Culinary Pioneering, Emilio Mignucci. “Whether our friends are entertaining and can’t step away from their party prep to shop or simply want to enjoy some special products to complement their meal on a rainy or snowy day, we’re excited to bring our goods into their homes with Instacart.”

“With its unique gastronomic offerings and a large number of our customers asking for it, Di Bruno Bros. is the perfect addition to the list of stores we deliver from in Philadelphia,” said Instacart Philadelphia City Manager George Shotz. “Including Di Bruno Bros., we now deliver from eight stores in the area, and plan on doubling our Personal Shoppers in 2015 to support this tremendous growth.”

For a full map of Instacart’s Philadelphia coverage, visit

About Di Bruno Bros.

Founders Danny and Joe Di Bruno began as purveyors of imported products, often sourced from family and friends in Italy, and quickly developed a reputation for the quality of their specialty foods and Old World hospitality. It’s this very commitment to people, products and service that has enabled Di Bruno Bros. to remain a thriving pillar in the Philadelphia food community all these years.

Di Bruno Bros. became an anchor on 9th Street, assisting in the transformation of the unassuming stretch of street into what is known today as the historic Italian Market. Today, Di Bruno Bros. employs more than 350 proud team members. The company has evolved into a community-driven enterprise with five specialty food retail locations, plus commissary/catering and import and e-commerce divisions, with delivery across the region available via Instacart. They have been featured on national TV, including Travel Channel’s The Layover, hosted by chef and food personality Anthony Bourdain. Recently, author Tenaya Darlington partnered with the family to write Di Bruno Bros. House of Cheese (Running Press, 2013) a comprehensive catalog of the shop’s best-known and loved cheeses and accompanying recipes from the family themselves.