Austinites, We Now Deliver From Greenling Organics!

Today we’ve partnered with Austin’s Greenling Organic to provide same-day delivery for the company’s customers!

Greenling Organic is a farm-to-table provider that currently delivers to Austin, Houston and San Antonio. The items available for delivery include local meats and dairy, as well as fresh meal kits and prepared foods, making healthy meals for busy families and working professionals (or anyone who wants to eat fresh, local, organic foods) a breeze.


We will now enable Greenling Organic to give our Austin customers the choice to have their groceries the same day.

“Greenling offers the most authentic local and organic foods. By combining Greenling’s unmatched quality and hyperlocal approach with Instacart’s world-class convenience and same-day delivery, customers can get more connected to their local foods sources than ever before,” said Greenling CEO Bill Tolany.

Initially, delivery hours will be Sunday – Friday from 11AM – 7PM to Metro Austin, with no Saturday delivery.

“We’re continuously looking for new and interesting partners to ensure we’re always offering our customers the widest variety of grocery items available, and Greenling Organic is a great addition to our list,” said Instacart Austin City Manager Zack Leonard. “We’re looking forward to working with them and increasing our delivery zones in the near future.”

About Greenling Organic

Greenling, a certified Non-GMO Project Supporting Retailer, offers the most authentic local and organic foods directly to homes and offices. From pre-prepped meal kits & recipes to ready-to-eat prepared foods, Greenling is the best way to get local and organic foods delivered directly to you.

We’re Bringing Groceries to the Doorsteps of Chicago Suburbanites

Today we’ve partnered with popular neighborhood grocer Sunset Foods to bring groceries to the doorsteps of Chicago suburbanites. Instacart is now delivering groceries from Sunset Foods to the suburbs of Long Grove, Libertyville, Highland Park, and Lake Forest, and by the week of October 28th will also include the suburb of Northbrook.

We are also offering our “Click and Collect” service with Sunset Foods. This means that for only an extra $1.99, customers can place their orders online and have the groceries picked for them in the store and ready for pickup within the hour timeslot they choose.

Sunset Foods even offers Curbside Pickup at all 5 locations, which means customers can simply pull up to the curb, give the clerk their last name and tell them they are there to pick up their eGrocer order.  The clerk then retrieves the order and loads it in the customer’s car, without the customer ever needing to set foot outside of the vehicle.  For busy families going back and forth from school pickups, soccer practices, piano lessons and other daily errands, this new feature is a major timesaver and convenience.

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Chicago was the second we launched after San Francisco and it has grown tremendously in the last year. Instacart will be doubling its Personal Shopper fleet for Chicago in the next two months to keep up with demand, with deliveries growing rapidly in the last four weeks alone. This expansion into the Chicago suburbs will more than double the square miles that Instacart currently serves in the Chicago area.

“Sunset Foods is a terrific local neighborhood store, and one that our customers have been asking us to add to our growing list of grocers,” said Chicago City Manager Scott Holloway. “We’re excited to reach some major suburbs where Chicagoans have been clamoring to see our grocery delivery service in their neighborhood. For young families and busy executives working very long hours, grocery delivery to their doorstep, or pickup at the store or even curbside, is a tremendous convenience. We will continue to expand in the Chicago area to meet the need of fresh groceries delivered quickly, hassle-free.”

“We were thrilled to partner with Instacart so we can reach more customers who may not have the time to always make it down to our stores, but want their favorite brands and quality produce they’ve come to expect from Sunset Foods,” said Steve Erl, e-Commerce Coordinator at Sunset Foods. “Now residents in these major suburbs have great options including delivery, pickup at store, or at curbside, so they can always fit getting groceries from Sunset Foods into their busy schedules.

Seattle’s First One-Hour Halloween Costume Delivery is Here!

Whether it’s a ghouls night out or you’re spending time with your boo, you’re going to need a Halloween costume. This year, we’ve got you covered! Order from October 22nd – 31st, and get your Halloween costume delivered in as little as one hour!

The store will operate until 8pm on October 31. Instacart will provide a curated selection of the most popular items at its own online store.INSTA-HALLOWEEN-STORE

Instacart’s Operations and Growth Manager Stephen Klein said the team decided to create this special offering after fielding many customer requests. “For many people, going from store to store to find the perfect costume can be a huge hassle, and traditional online ordering can mean waiting days or even a week for delivery,” said Klein. “And many people who need costumes for parties wait until the last minute. Now Instacart customers can browse our selection, pick what they need, and have it all delivered to their home or office within an hour.”


Happy Halloween!

Goodbye Wallet, Hello Apple Pay

Today, we’ve officially integrated with Apple Pay via our friends at Stripe. Our customers can now use Apple Pay to pay for their Instacart delivered groceries. Now payments happen with a single touch.

Apple Pay changes how you make payments using breakthrough “contactless payment technology and unique security features built right into the devices you have with you every day.”

Now you can use your iPhone to pay for Instacart groceries in a simple, secure, and private way. Happy shopping!


We’ve Expanded The Metro Atlanta Delivery Area

We’ve tripled our delivery area in Atlanta since our launch in June!  In addition to the Atlanta metro areas we are already servicing,
we will now be delivering to North Fulton, which includes Roswell, Alpharetta, Milton, and part of John’s Creek.

Our customers can combine items from Whole Foods Market, Kroger, and Costco, and have everything delivered within an hour or at any scheduled one hour slot during the day. As always, customers do not need to have a Costco membership to order from Costco.

A map of our coverage areas can be found at

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Atlanta has been one of Instacart’s fastest growing cities, and the company has increased the number of orders in this city by nearly 5
times since it launched in June.  With the addition of the North Fulton zone, Instacart is also tripling the size of its initial delivery area.

“We’re very excited to bring Instacart to more communities in North Fulton where we’ve been flooded with literally thousands of requests for grocery delivery,” said our Atlanta City Manager Adam Rabinowitz.

“For young families and busy executives working very long hours, the convenience of grocery delivery to their doorstep in an hour from
their favorite stores is a no brainer.  We are going to continue to expand rapidly around Atlanta to fill this growing need of fresh groceries delivered quickly, hassle-free.”

We’ve Added Gelson’s Delivery to All LA Zones + Glendale and Pasadena!

In addition to adding Glendale and Pasadena to our delivery area in Los Angeles, we are now delivering from Gelson’s to all of Instacart’s LA delivery zones – including the two new ones!

Customers in Glendale and Pasadena will be able to order groceries from Whole Foods Market, Ralphs, Super King, Costco and Gelson’s initially, with more choices of stores to come.

With the addition of Gelson’s, we now delivers from a total of seven stores in the LA area: Whole Foods Market, Ralphs, Super King, Costco, Bristol Farms, Erewhon Organic Grocer & Café, and Gelson’s.

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“We’ve seen tremendous momentum in the LA market to date, and we are thrilled to grow our footprint here and begin serving Pasadena and Glendale,” said Justin Reevers, Instacart LA city manager. “With numerous locations and its stellar reputation for high-quality offerings, Gelson’s is an excellent partner that we’re excited to bring on board. We’re proud that our customers can now shop this terrific and highly requested local chain on Instacart.”

About Gelson’s

Since opening in 1951, Gelson’s has proven to offer the premier grocery shopping experience with 18 Southern California locations.

“Partnering with Instacart enables our loyal customers to shop with us whenever it’s convenient for them – and that means even when they can’t physically make it into the store,” said Yvonne Manganaro, Sr. Director of Marketing at Gelson’s. “We’re also looking at this as a way for potential new customers to try our store in the easiest, most convenient way possible – and get to know us through our wide variety of gourmet products, fresh meats, and produce.”



We’ve Added Costco + New Zip Codes in Houston!

We’ve added Costco and expanded our delivery zone in Houston! Customers can now combine items from Whole Foods Market, H-E-B, and Costco and have everything delivered within an hour. As always, Instacart customers do not need to have a Costco membership to order from Costco.


We’ve also expanded our Houston delivery area to include the Spring Branch and Medical Center neighborhoods. A map of our coverage areas can be found at

Houston is our 14th major city, and we’re planning to expand to 17 major cities throughout the U.S. by end of year.

“We just launched in Houston a few weeks ago and the market has exceeded expectations from an orders perspective,” said Houston City Launcher Matt O’Connor. “We had an overwhelming amount of requests to bring our service here and have gotten a tremendous reception from the city, which is why we have expanded so quickly.   We’re also excited about delivering from Costco; we can now help customers who want to order items in bulk for their home or office as well as get groceries from their favorite brands at Whole Foods Market and H-E-B.”








This Fall, We Are Teaming Up With Reading Terminal Market

Beginning later this fall, we will provide delivery of produce and grocery items from participating Reading Terminal Market merchants. Additional products and merchants will be added in a later phase of the program.

“We are excited to partner with Instacart and offer this remarkable service to Reading Terminal Market customers,” said Paul Steinke, General Manager of Reading Terminal Market. “For the first time our customers will be able to get home delivery of products from the Market within an hour. This service will be a time-saving tool for many shoppers who, due to their busy schedule, geographic location, lack of transportation or other circumstances, may not be able to get to Reading Terminal Market as often as they wish. Instacart provides a viable option that can be accessed via a simple Web application.”


Reading Terminal Market customers interested in using Instacart must be located in the company’s designated Philadelphia Zone which reaches far into the Main Line, parts of Upper Darby, Northwest Philadelphia and Montgomery County. In Philadelphia proper, Instacart already provides delivery from Whole Foods Market, BJ’s Wholesale Club, Fine Wine & Good Spirits, ACME Markets, Super Fresh and Green Aisle Grocery.

Our very own Instacart Philadelphia City Manager George Shotz, shares that we chose to add this Philadelphia landmark due to its high demand from customers. “Our Philadelphia-area service is still growing rapidly week over week,” said Shotz. “Customers have been asking for this Philadelphia iconic location and we are excited to be able to bring Reading Terminal Market merchant products to their doorstep.”

About Reading Terminal Market

One of America’s largest and oldest public markets, the Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Housed since 1892 in a National Historic Landmark building, the Market offers an incredible selection of farm fresh produce, meats and poultry, plus the finest seafood, cheeses, baked goods, confections, flowers, kitchenware, cookbooks, jewelry and crafts. The Market is managed by a not-for-profit management company as a tenant of the Pennsylvania Convention Center Authority, which has owned the historic Reading Terminal since 1990.

We’ve Partnered With FarmsReach for Delivery from Local Farmers Markets in East Bay

Today, we’ve partnered with FarmsReach, a platform for small and medium-scale farms to access the products, support and services they need to be successful.

Instacart will begin delivering groceries from Farmers Markets in Berkeley and Oakland, otherwise known as the East Bay, and plan to expand beyond that area soon.

Initially, Instacart will be delivering from Farmers Markets on:


  • Tuesdays: Berkeley 2PM – 6:30PM (Adeline Street & 63rd Street)
  • Thursdays: Berkeley 3PM – 7PM (Shattuck Avenue & Rose Street)
  • Saturdays:
    • Berkeley 10AM – 3PM (Center Street & MLK Way)
    • Oakland Grand Lake 9AM-2PM (Grand Avenue & Lake Park Avenue)


“FarmsReach is a great organization that got its start connecting farms at farmers markets to local customers,” said Instacart’s Bay Area City Manager Michelle Suwannukul. “They’re a perfect partner to help us get farms’ products into the hands of our shoppers who are looking for fresh farm-to-table options. We strive to deliver fresh, top quality foods quickly to our customers, and FarmsReach will help us expand our fresh grocery options for Bay Area customers through the popular network of Farmers Markets.”


“We’re excited about this partnership with Instacart because it means getting more local fresh food on people’s plates, and it helps expand farmers’ most profitable channel direct to customers,” said Melanie Cheng, Founder of FarmsReach. “The industry challenge has always been how to scale farms’ direct sales without putting the burden on resource-strapped farmers and ranchers. This program is a perfect fit in extending their reach to new customers who may not have shopped at farmers markets before, or even existing customers who can’t make it to the market that day. It’s really a win win for everyone.”


About FarmsReach

Founded in 2007, FarmsReach is a network that connects small- and medium-scale farms to the products, support and services they need to be successful.  Its team got its start operating the first farmers market-to-restaurant co-op in San Francisco in 2002, which led to the FarmsReach online marketplace increasing farms’ sales to restaurants and distributors.  By partnering with farmer members and agriculture organizations, FarmsReach offers a growing suite of services that empower farmers to make better business decisions, access new markets, preserve the environment, and strengthen rural communities.

Instacart Announces Integration with Apple Pay

Today, we’ve announced our integration with Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to make purchases.

With the Instacart app, customers will be able to conveniently and securely place grocery delivery orders from their favorite stores using Apple Pay with Touch ID. Buying groceries has never been easier; Instacart and Apple Pay take the experience to a whole new level of convenience.

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“We’re thrilled to work closely with Apple to streamline how our customers make Instacart payments online,” said Apoorva Mehta, Instacart CEO. “With Apple Pay, Instacart customers can now seamlessly check-out with a single touch on their iPhone, saving them time and hassle.”

The Instacart app will support Apple Pay when it becomes available this October.