We’ve Integrated With the Google App to Make Using Instacart On-The-Go Even Faster and Easier

Instead of poking around in a million different apps and web pages to find what you need when you need it, Now cards in the Google app can surface the right information at exactly the right time. We are so excited to integrate with Now cards to help you save time and eat better!

On your commute home, if you have the Google app installed on Android, you can place your grocery order on-the-go, and if you’re picking it up from the grocery store, you’ll have your pick up token information handy and find out where and when your order is ready!

Know that your family goes through a carton of milk each week? You can even get reminders that it’s time to order more groceries. Goodbye to the days of coming home to an empty refrigerator.

Learn more here.

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We’ve Partnered with Petco to offer One-Hour Delivery in San Francisco and Boston

Great news for our furry, slimy, scaled and feathered friends, we’ve partnered with Petco to provide same-day delivery service to customers in the San Francisco and Boston areas. Making the lives of pet parents easier and their pets’ lives healthier is Petco’s top priority. Customers often have immediate needs for pet supplies and food but cannot always make it into the store. With Instacart, customers will be able to quickly get the products they know and trust without having to leave home.

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“Pet food and supplies is a natural extension of grocery, and we are thrilled to welcome Petco into the Instacart marketplace as the very first non-grocery retailer as we expand our offering,” said Apoorva Mehta, our CEO and founder. “Our goal is to make it easier and more convenient for retailers to get online and offer one-hour delivery, and we’re thrilled to be working with Petco to offer customers a seamless, simple solution that gives them faster access to the products they need to care of their pets.”

Customers will be able to choose from approximately thousands of Petco products – including food, toys and supplies for pets ranging from dogs and cats to fish and birds – on the Instacart marketplace and select a delivery timeframe – within one hour, within two hours or at a scheduled time in the future. We plan to pilot the service in the San Francisco Bay and Greater Boston areas initially.

Customers will be able to place orders on the web or through Instacart’s mobile apps available for iPhone and Android. Instacart Personal Shoppers receive the orders on smartphone devices and hand-pick the items at a nearby Petco store, then make the delivery.


To celebrate our partnership with Petco, we want you to show us your adorable furry, slimy or feathery friend in our Facebook Photo Contest! The top 3 winners with the most “votes” get a month of Instacart Express, free grocery delivery for a whole month!

Learn more about the Cutest Pet of Instacart Photo Contest here: http://bit.ly/1GvNCj5

About Petco and the Petco Foundation

Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,300 Petco locations across the U.S., Mexico and Puerto Rico, including more than 100 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

We’ve Closed $220M Series C Round of Financing Led by Kleiner Perkins Caufield & Byers

Happy New Year! 2014 was a very exciting year, let’s take a moment to reflect on last year’s company milestones:

  • Instacart’s revenue grew by more than 10x in 2014, doubling in Q4 alone.
  • We signed partnership agreements with major retailers such as Whole Foods Market, Fairway Market and Fresh & Easy.
  • We partnered with exciting companies like HomeAway and Yummly to make your busy lives even easier.
  • We more than doubled our full-time employee base, which now exceeds 100.
  • And last but not least, we now have more than 4,000 Personal Shoppers, independent contractors who shop for and deliver customer orders.

2014 was a growthful year, but 2015 will be even bigger! Yesterday we announced that we’ve closed a $220M round of Series C financing led by Kleiner Perkins Caufield & Byers (KPCB). Other participants in the round include Comcast Ventures, Dragoneer Investment Group, Thrive Capital, Valiant Capital and previous investors Andreessen Horowitz, Khosla Ventures and Sequoia. This brings our total funding to date to approximately $275M.

We plan to apply the funds primarily toward category expansion, continued geographic growth and technology enhancements.

Instacart’s CEO and Founder Apoorva Mehta shared that “Instacart’s offering really resonates with customers, we’ve got robust processes in place to support category and geographic expansion. Our vision is to help all types of local retailers get online and offer their customers one-hour delivery. This financing round will help us accelerate and scale those efforts.”

We’ve disrupted the traditional grocery delivery space with our crowdsourced labor force dubbed Personal Shoppers who shop for and deliver orders using their own transportation in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses, trucks and full-time drivers. Rather than trying to disintermediate local stores as some delivery services have done, our strategy is to partner with retailers to help them expand their geographic reach and overall revenue. We have lots up our sleeves for 2015, be sure to like us on Facebook to get the latest scoop on our company news!

About Kleiner Perkins Caufield & Byers 

Kleiner Perkins Caufield & Byers (KPCB) partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. The firm has helped build pioneering companies like Amazon, Electronic Arts, Genentech, Google, Nest, Netscape and Twitter. KPCB offers entrepreneurs years of operating experience, puts them at the center of a vast and influential network, and accelerates their success through expertise and support in recruiting, product design and delivery, business development, strategic partnerships and brand building. KPCB invests in all stages from seed and incubation to growth companies and operates from offices in Menlo Park, San Francisco, Shanghai and Beijing. For more information, visit https://www.kpcb.com and follow us @kpcb.

We’ve Partnered with Yummly to Deliver Dinner-on-Demand

It’s 6.00 pm and, as usual, you’ve had a long day and what’s for dinner? has been the last thing on your mind. Making a home-cooked meal just became a whole lot easier. We’ve partnered with Yummly so that with a few clicks from the couch, items from any Yummly recipe or shopping list can be brought to your doorstep in as little as one hour by an Instacart Personal Shopper.

Until now, the cooking process has been headache — choosing what to cook, driving to the store, parking, waiting in line. Our partnership with Yummly solves this cooking conundrum by offering recipe inspiration, planning, purchase, and preparation all in one simple, user-friendly experience.


Dinner Delivered

From Yummly, you can seamlessly connect to the Instacart app and purchase all of the ingredients from the Yummly recipe of your choice and select a delivery time. A trained Instacart Personal Shopper does the shopping from your favorite local stores, selecting the freshest ingredients, and brings the groceries to your door just in time for dinner.

Our partnership with Yummly is available now to iPhone users in the following select cities: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland, San Francisco, San Jose, Seattle, and Washington, D.C.

To download the Yummly app, visit: www.yummly.com/mobile

To download the Instacart app, visit: www.instacart.com/mobile

About Yummly

Featured on the Today Show and LOVED by millions, Yummly puts every recipe in the world in your pocket. The most powerful recipe search engine, the recipe sites you love, your digital recipe box, recipe recommendations just for you, and a smart shopping list — all with you wherever you go.

Some Holiday Cheer From One of Our Customers

One of our customers was feeling the holiday cheer and wrote us a poem! We loved it and hope you will too:

“The holidays soon would be near which was grand
So of course I had a holiday menu to plan
My heart set on quiche and some kale greens to eat
And more peanut butter cookies sure sounded sweet

But the cupboard was bare and my stomach was, too,
And with weather so frightful what was I to do?
For not only was it cold it was rainy and foggy
And the traffic in this town is made worse when it’s soggy

Visions of quiche and kale greens danced lively
But leaving in this mess? Please – that ain’t likely
Till an email I’d gotten a day or two ago
Reminded me how to get food and avoid the wind’s blow

Instacart would deliver the goodies to me
I could shop Whole Foods online while sipping my tea
A lively ole driver would drop it off with a skip
And with the coupons I found it would only cost me a tip!

It all took a snap and my ordering done
I went on with my morning and had quite a bit of fun
Knowing my food would be here incredibly soon
Since I’d scheduled delivery for early afternoon!”

Wasn’t that sweet? Happy holidays!

Philadelphia-Based Di Bruno Bros. Gourmet Foods Now Delivered By Instacart

We’ve partnered with Philadelphia’s Di Bruno Bros. to provide one-hour delivery of the store’s acclaimed line of gourmet food products to its customers. Your favorite Di Bruno Bros. grocery items will be available for delivery, including its signature line of olive oils, pastas and other imported specialties, as well as a wealth of delicious cheeses, charcuterie items, honeys, vinegars and other top-notch edibles from the best domestic and international producers and purveyors.

To order from Di Bruno Bros. make sure that you’re located in the designated Philadelphia Zone, which reaches far into the Main Line, and also extends to parts of Northwest Philadelphia.

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“After 75 successful years of serving our guests in our stores, we’re excited to take the next step and partner with Instacart to bring our culinary discoveries directly to our fans – all, conveniently, with one-hour delivery,” said Vice President of Culinary Pioneering, Emilio Mignucci. “Whether our friends are entertaining and can’t step away from their party prep to shop or simply want to enjoy some special products to complement their meal on a rainy or snowy day, we’re excited to bring our goods into their homes with Instacart.”

“With its unique gastronomic offerings and a large number of our customers asking for it, Di Bruno Bros. is the perfect addition to the list of stores we deliver from in Philadelphia,” said Instacart Philadelphia City Manager George Shotz. “Including Di Bruno Bros., we now deliver from eight stores in the area, and plan on doubling our Personal Shoppers in 2015 to support this tremendous growth.”

For a full map of Instacart’s Philadelphia coverage, visit https://www.instacart.com/locations/philadelphia.

About Di Bruno Bros.

Founders Danny and Joe Di Bruno began as purveyors of imported products, often sourced from family and friends in Italy, and quickly developed a reputation for the quality of their specialty foods and Old World hospitality. It’s this very commitment to people, products and service that has enabled Di Bruno Bros. to remain a thriving pillar in the Philadelphia food community all these years.

Di Bruno Bros. became an anchor on 9th Street, assisting in the transformation of the unassuming stretch of street into what is known today as the historic Italian Market. Today, Di Bruno Bros. employs more than 350 proud team members. The company has evolved into a community-driven enterprise with five specialty food retail locations, plus commissary/catering and import and e-commerce divisions, with delivery across the region available via Instacart. They have been featured on national TV, including Travel Channel’s The Layover, hosted by chef and food personality Anthony Bourdain. Recently, author Tenaya Darlington partnered with the family to write Di Bruno Bros. House of Cheese (Running Press, 2013) a comprehensive catalog of the shop’s best-known and loved cheeses and accompanying recipes from the family themselves.

We’ve Partnered With Green Zebra in Portland, OR!

We’ve partnered with Green Zebra to deliver fresh groceries and delicious deli foods in Portland, OR. Green Zebra is turning the traditional convenience store on its head by offering a selection of local and fresh products from sustainably raised seafood and meat to micro-roasted coffee and kombucha made with love in Portland.

Customers will also be able to order Green Zebra’s prepared meals including scratch-made sandwiches, salads and chicken parmesan. This is the first time that Green Zebra has offered its customers delivery. Enjoy!


About Green Zebra Grocery

Locally owned and operated in Portland OR, Green Zebra Grocery is a convenient neighborhood store on a mission to increase access to healthy, delicious, high-quality food. Green Zebra Grocery gives careful consideration to every product they sell, and gives first preference to local growers and producers. All of their prepared foods are cooked from scratch right in the store which ensures the freshest, most delicious flavor. Green Zebra Grocery makes shopping for breakfast, lunch and dinner healthy, convenient and fun.

Win an Office Happy Hour

Instacart is Teaming up With Drizly, Fooda, Uber and Handy to Provide One Chicago Company With the Ultimate Holiday Happy Hour

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The best way to spread holiday cheer is by partying in your office for all to hear! Instacart’s Chicago office has partnered with Fooda, Uber, Drizly and Handy to provide with lucky office with the ultimate happy hour. Food, drink, and transportation, and professional cleanup worth over $2,000 will be provided.

“Offices are becoming such a big part of our business, and there is no better time to throw an office party than around the holidays” said Instacart City Manager Scott Holloway. “This is a great opportunity to team up with some awesome companies and spark some competition amongst the Chicago business community”

The contest will run until December 12, and all Chicago companies who want a shot at the prize can enter by visiting the Happy Hour Delivered sweepstakes website and telling us why you deserve to win!The winning company will be announced on December 15.

The winner of Happy Hour Delivered will receive the following:

  • beer, wine, and spirits for 40 people from Drizly;
  • snacks for 40 people from Instacart;
  • restaurant appetizers for 40 people from Fooda;
  • credits for transportation home from Uber;
  • and 2 hours of event cleaning and 1 free hour of service for all attendees from Handy.

Throughout the length of the contest, each of the participating startups are offering various promotions. Simply by using the code “ChiLuv”, users can get the following promos:

  • Drizly: 5 dollars off delivery
  • Instacart: 10 dollars off + free delivery (first time customers only)
  • Handy: 1 hour off for any service (for first time customers only)
  • Uber: $30 off first trip

We’ve Partnered With Fresh & Easy Partner on Fresh Food Delivery in Los Angeles and San Francisco Bay Area

We’ve partnered with the grocery chain Fresh & Easy to deliver groceries in the Greater Los Angeles area and San Francisco Bay Area. This is the first time that Fresh & Easy has offered its customers delivery.

Instacart customers will be able to choose from Fresh & Easy’s wide variety of grocery products ranging from produce to household items. Fresh & Easy’s selection of fresh, prepared foods will also be available, giving customers access to popular products ranging from Fresh & Easy’s Ready to Cook line of prepped meats and veggies to Wild Oats USDA-certified organic meals, pizzas, sandwiches and salads.

Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. Our partnership is the next natural step to make Fresh & Easy products more accessible and even more convenient to customers.


“We’re excited to work with Fresh & Easy to deliver groceries in LA and the Bay Area,” said Heather Wake, General Manager, Instacart. “Our customers are always looking for healthy and fast meal options, and Fresh & Easy, renowned for its prepared meals, is an excellent partner to help meet that demand.”

“Partnering with Instacart is a win-win for everyone – our existing customers will now have a convenient and reliable delivery option for their favorite products, and we will be able to extend our reach to new customers who may not have had access to one of our stores,” said Mike Evans, vice president of marketing, Fresh & Easy. “Online ordering and product delivery have been major priorities for Fresh & Easy this year and we are glad we are able to launch with such a strong partner in Instacart.”

Instacart will initially launch with Fresh & Easy in Greater Los Angeles and the San Francisco Bay Area with plans to expand to other areas where Fresh & Easy has a presence. Fresh & Easy has 167 stores across Arizona, California and Nevada, providing a wide range of opportunities to grow the partnership and serve additional customers.

About Fresh & Easy

Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter www.twitter.com/freshandeasy and Facebook www.facebook.com/freshandeasy.