We’ve Added Gelson’s Delivery to All LA Zones + Glendale and Pasadena!

In addition to adding Glendale and Pasadena to our delivery area in Los Angeles, we are now delivering from Gelson’s to all of Instacart’s LA delivery zones – including the two new ones!

Customers in Glendale and Pasadena will be able to order groceries from Whole Foods Market, Ralphs, Super King, Costco and Gelson’s initially, with more choices of stores to come.

With the addition of Gelson’s, we now delivers from a total of seven stores in the LA area: Whole Foods Market, Ralphs, Super King, Costco, Bristol Farms, Erewhon Organic Grocer & Café, and Gelson’s.

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“We’ve seen tremendous momentum in the LA market to date, and we are thrilled to grow our footprint here and begin serving Pasadena and Glendale,” said Justin Reevers, Instacart LA city manager. “With numerous locations and its stellar reputation for high-quality offerings, Gelson’s is an excellent partner that we’re excited to bring on board. We’re proud that our customers can now shop this terrific and highly requested local chain on Instacart.”

About Gelson’s

Since opening in 1951, Gelson’s has proven to offer the premier grocery shopping experience with 18 Southern California locations.

“Partnering with Instacart enables our loyal customers to shop with us whenever it’s convenient for them – and that means even when they can’t physically make it into the store,” said Yvonne Manganaro, Sr. Director of Marketing at Gelson’s. “We’re also looking at this as a way for potential new customers to try our store in the easiest, most convenient way possible – and get to know us through our wide variety of gourmet products, fresh meats, and produce.”



We’ve Added Costco + New Zip Codes in Houston!

We’ve added Costco and expanded our delivery zone in Houston! Customers can now combine items from Whole Foods Market, H-E-B, and Costco and have everything delivered within an hour. As always, Instacart customers do not need to have a Costco membership to order from Costco.


We’ve also expanded our Houston delivery area to include the Spring Branch and Medical Center neighborhoods. A map of our coverage areas can be found at www.instacart.com/locations.

Houston is our 14th major city, and we’re planning to expand to 17 major cities throughout the U.S. by end of year.

“We just launched in Houston a few weeks ago and the market has exceeded expectations from an orders perspective,” said Houston City Launcher Matt O’Connor. “We had an overwhelming amount of requests to bring our service here and have gotten a tremendous reception from the city, which is why we have expanded so quickly.   We’re also excited about delivering from Costco; we can now help customers who want to order items in bulk for their home or office as well as get groceries from their favorite brands at Whole Foods Market and H-E-B.”








This Fall, We Are Teaming Up With Reading Terminal Market

Beginning later this fall, we will provide delivery of produce and grocery items from participating Reading Terminal Market merchants. Additional products and merchants will be added in a later phase of the program.

“We are excited to partner with Instacart and offer this remarkable service to Reading Terminal Market customers,” said Paul Steinke, General Manager of Reading Terminal Market. “For the first time our customers will be able to get home delivery of products from the Market within an hour. This service will be a time-saving tool for many shoppers who, due to their busy schedule, geographic location, lack of transportation or other circumstances, may not be able to get to Reading Terminal Market as often as they wish. Instacart provides a viable option that can be accessed via a simple Web application.”


Reading Terminal Market customers interested in using Instacart must be located in the company’s designated Philadelphia Zone which reaches far into the Main Line, parts of Upper Darby, Northwest Philadelphia and Montgomery County. In Philadelphia proper, Instacart already provides delivery from Whole Foods Market, BJ’s Wholesale Club, Fine Wine & Good Spirits, ACME Markets, Super Fresh and Green Aisle Grocery.

Our very own Instacart Philadelphia City Manager George Shotz, shares that we chose to add this Philadelphia landmark due to its high demand from customers. “Our Philadelphia-area service is still growing rapidly week over week,” said Shotz. “Customers have been asking for this Philadelphia iconic location and we are excited to be able to bring Reading Terminal Market merchant products to their doorstep.”

About Reading Terminal Market

One of America’s largest and oldest public markets, the Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Housed since 1892 in a National Historic Landmark building, the Market offers an incredible selection of farm fresh produce, meats and poultry, plus the finest seafood, cheeses, baked goods, confections, flowers, kitchenware, cookbooks, jewelry and crafts. The Market is managed by a not-for-profit management company as a tenant of the Pennsylvania Convention Center Authority, which has owned the historic Reading Terminal since 1990.

We’ve Partnered With FarmsReach for Delivery from Local Farmers Markets in East Bay

Today, we’ve partnered with FarmsReach, a platform for small and medium-scale farms to access the products, support and services they need to be successful.

Instacart will begin delivering groceries from Farmers Markets in Berkeley and Oakland, otherwise known as the East Bay, and plan to expand beyond that area soon.

Initially, Instacart will be delivering from Farmers Markets on:


  • Tuesdays: Berkeley 2PM – 6:30PM (Adeline Street & 63rd Street)
  • Thursdays: Berkeley 3PM – 7PM (Shattuck Avenue & Rose Street)
  • Saturdays:
    • Berkeley 10AM – 3PM (Center Street & MLK Way)
    • Oakland Grand Lake 9AM-2PM (Grand Avenue & Lake Park Avenue)


“FarmsReach is a great organization that got its start connecting farms at farmers markets to local customers,” said Instacart’s Bay Area City Manager Michelle Suwannukul. “They’re a perfect partner to help us get farms’ products into the hands of our shoppers who are looking for fresh farm-to-table options. We strive to deliver fresh, top quality foods quickly to our customers, and FarmsReach will help us expand our fresh grocery options for Bay Area customers through the popular network of Farmers Markets.”


“We’re excited about this partnership with Instacart because it means getting more local fresh food on people’s plates, and it helps expand farmers’ most profitable channel direct to customers,” said Melanie Cheng, Founder of FarmsReach. “The industry challenge has always been how to scale farms’ direct sales without putting the burden on resource-strapped farmers and ranchers. This program is a perfect fit in extending their reach to new customers who may not have shopped at farmers markets before, or even existing customers who can’t make it to the market that day. It’s really a win win for everyone.”


About FarmsReach

Founded in 2007, FarmsReach is a network that connects small- and medium-scale farms to the products, support and services they need to be successful.  Its team got its start operating the first farmers market-to-restaurant co-op in San Francisco in 2002, which led to the FarmsReach online marketplace increasing farms’ sales to restaurants and distributors.  By partnering with farmer members and agriculture organizations, FarmsReach offers a growing suite of services that empower farmers to make better business decisions, access new markets, preserve the environment, and strengthen rural communities.

Instacart Announces Integration with Apple Pay

Today, we’ve announced our integration with Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to make purchases.

With the Instacart app, customers will be able to conveniently and securely place grocery delivery orders from their favorite stores using Apple Pay with Touch ID. Buying groceries has never been easier; Instacart and Apple Pay take the experience to a whole new level of convenience.

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“We’re thrilled to work closely with Apple to streamline how our customers make Instacart payments online,” said Apoorva Mehta, Instacart CEO. “With Apple Pay, Instacart customers can now seamlessly check-out with a single touch on their iPhone, saving them time and hassle.”

The Instacart app will support Apple Pay when it becomes available this October.

We’ve Partnered with Whole Foods Market® to Offer One-Hour Delivery Across 15 Major U.S. Cities

Today we are proud and excited to announce a new partnership with Whole Foods Market® that enables customers to have Whole Foods Market products delivered in as little as one hour. Soon, customers will also have the convenient option to place orders via Instacart and pick up their order at a local participating Whole Foods Market stores.

We are planning on piloting the in-store pickup option at select Austin and Boston stores in the next month. Currently, we already deliver from Whole Foods Market in all of the 15 cities we currently serve: Atlanta; Austin; Boston; Boulder; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle and Washington, DC. In the coming months, we plan to expand the Whole Foods Market in-store pickup option to all of the cities Instacart serves.

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Through our partnership, Whole Foods Market can offer its customers the convenience of delivery without having to handle the logistics themselves.

“Instacart makes it extremely easy for our customers to buy Whole Foods Market products from fifteen cities and have them quickly delivered—whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Walter Robb, co-CEO of Whole Foods Market. “We are thrilled to add this additional convenience for our customers.”

Together, we plan to build on this foundation of services in the coming months to create more solutions for simple, convenient online grocery shopping, delivery and pickup.

“Instacart and Whole Foods Market are two companies that share a common vision to create great grocery shopping experiences,” said Apoorva Mehta, CEO and founder of Instacart. “Whole Foods Market is our most requested shopping destination, and we’re happy to be working together to create a seamless, quick option for customers with busy lifestyles.”

By ordering at Instacart.com or via the Instacart mobile app, Whole Foods Market customers simply select their zip code, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or at a scheduled time) and check out. Instacart Personal Shoppers accept and confirm incoming orders on their smartphones, shop for the items at Whole Foods Market stores, and then deliver orders to customers in the designated delivery timeframe.

Whole Foods Market will be the first national Instacart partner to offer convenient in-store pickup. Whole Foods Market customers will use the Instacart website or app to order and instead of specifying home delivery times, they will be able to select in-store pickup.

Via Instacart, Whole Foods Market customers can save grocery lists for fast, easy shopping and automated ordering of regularly purchased products. We also offer a Whole Foods Market recipe database and other great sources with the ability to auto-generate grocery lists for those dishes for Whole Foods Market customers.

To celebrate the partnership, Instacart and Whole Foods Market are offering shoppers the chance to win free groceries for one year.

Customers will receive hidden game pieces in Instacart delivery bags beginning September 12th, with five chances to win. For complete details visit http://wfm.com/instacartgiveaway.

Where the Buffalos Roam: Instacart Lands in Boulder, CO!

Beginning today, customers can order virtually any items carried in their neighborhood Costco, King Soopers, and Whole Foods Market stores and have them delivered in as little as one hour (no Costco membership is required). Additional stores will be added soon, and customers can combine items from multiple stores into one order.

BONUS: place an order on launch day will also receive a month of free deliveries via Instacart Express.


We launched in Denver in June 2014, and just like *that*, we’ve seen incredible demand for us to expand into Boulder. With a younger population than the national average (mostly due to a large contingent of university students) Boulder is a bustling city with very active residents who take advantage of the outdoor activities the city has to offer year round.

“Giving Boulder residents an option to receive their groceries within one hour ensures they don’t have to slow down – or change their lifestyle in any way,” said Apoorva Mehta, Instacart founder and CEO. “We’re looking forward to introducing Instacart to the citizens of Boulder.”

Instacart’s initial coverage area includes the Boulder metropolitan area, Lafayette and Louisville. For a full map of coverage, visit https://www.instacart.com/locations/boulder.

We’ve Added a Local Favorite Erewhon Organic Grocer & Café in Los Angeles

Exciting news for our friends in LA, today we’ve started delivering from Erewhon Organic Grocer & Café, a local market specializing in high quality local, sustainable, and organic foods. Erewhon is known throughout Los Angeles for their exceptional selection of produce, grocery items, prepared foods, supplements, and fresh juices, so Los Angelinos rejoice!

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“Partnering with Instacart is the next logical step in Erewhon’s mission is to bring healthy, nutrient-rich foods to everyone” said Tony Antoci, Erewhon’s owner and CEO. “We’re thrilled that many more LA residents will be able to reap the benefits of Erewhon foods through the convenience of Instacart.”

Our Los Angeles coverage area includes the following neighborhoods: Downtown Los Angeles, Culver City, West Hollywood, Hollywood, Fairfax, Beverly Grove, Sawtelle, West LA, Mid-Wilshire, Santa Monica, Venice, Marina Del Rey, Brentwood, Los Feliz, Mid City, Hancock Park, Culver City, Westchester, Atwater Village, Studio City, Sherman Oaks, North Hollywood, Valley Village, portions of Burbank, Toluca Lake, Van Nuys, Valley Glen and Beverly Hills.

For a full map of coverage, visit https://www.instacart.com/locations.

Houston, Instacart Is At Your Service (+ free month of deliveries)!

Today we’ve announced that we’ve launched Houston’s first one-hour grocery delivery service!

Starting today, Instacart customers in Houston can order groceries from both Whole Foods Market and H-E-B. Additional stores will be added in the coming weeks, and customers can combine items from multiple stores into one order.

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Houston is our 14th city, we will initially serve the areas of downtown Houston and inside the loop, west of downtown, including the neighborhoods of Montrose, The Heights, River Oaks, West U, Rice Military, Memorial Park, The Galleria, Bellaire, Briargrove, Memorial Villages, Midtown, Washington Ave, Upper Kirby and the Museum District. A map of our coverage areas can be found at www.instacart.com/locations.

Houston customers who order on August 27 will receive a free month of deliveries.

“Houston is a city whose population is exploding with growth faster than any other major city outside of NYC,” said Houston City Launcher Matt O’Connor. “The proportion of young professionals who work long hours is very high in Houston and we expect the convenience of Instacart for grocery delivery to resonate with them. We had an overwhelming amount of requests from Houston to bring our service here and are excited to make this a reality. Launching in August is perfect timing as we hope to save Houstonians from lugging groceries home in the dog days of summer.”

Instacart Launches in Portland with a Free Month of Deliveries!

Instacart has arrived in the Rose City! We are so excited to be Portland’s first one-hour grocery delivery service.

Beginning today, customers in Portland can order groceries from Whole Foods Market, Costco, and Uwajimaya Asian Market stores and have them delivered in as little as one hour. Customers do not need to be a Costco member to order from Costco on Instacart. Additional local stores will be added in the coming weeks, and customers can combine items from multiple stores into one order.


To start, we will serve the areas of Portland Proper plus Beaverton. Specific neighborhoods include: Pearl District, Downtown, Goose Hollow, Alberta, Mississippi, Hollywood, Belmont, Hawthorne, Laurelhurst, Overlook, Aloha, and Beaverton. A map of the coverage area can be found here: www.instacart.com/locations

“Portland is a young, vibrant city with a tech savvy culture,” said Portland City Launcher Bill Babeaux. “Portland also had the highest number of user requests per capita of major U.S. cities currently not served by Instacart, so we knew people wanted the service here. We’re excited to bring the city its first one-hour grocery delivery service and help residents enjoy the beautiful summer weather instead of waiting in line at the grocery store.”

Customers who order on launch day will receive a free month of deliveries via Instacart Express.