Instacart Partners with USA for UNHCR to Help Aid Refugees

Instacart has partnered with USA for UNHCR—the UN Refugee Agency—to provide urgent assistance to address the escalating humanitarian crisis in Europe.

Over 7 million people have been displaced by the conflicts in Syria. Beginning today, customers of Instacart, while in the process of buying groceries for their families, will have the option of also donating food rations for refugee families with the click of a button. These food rations will help feed exhausted refugee families, many with children, who are fleeing persecution and conflict.

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Our hope today is that we can help make it incredibly easy for Americans to contribute what they can to aid in this growing crisis. Any sum, large or small, can make a difference for refugee families.

  • $20 can provide a family food pack for 4 families that includes tuna, beef, and bread
  • $33 can help provide a refugee family with an emergency food kit and a kitchen set
  • $50 can provide emergency feeding programs for children including high energy biscuits
  • $110 can help provide seeds and tools to assist 22 refugee families become more self-sufficient

Visit to learn more about this initiative and make a donation.

Why I Joined Instacart

by Ravi Gupta, CFO at Instacart

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“Instacart? I LOVE Instacart!” That was my wife’s reaction when I told her I was going to meet with Apoorva, our founder/CEO, for the first time.

We have a busy household. We have three young sons (twin boys who just turned 3 and another son who just turned 1) and effectively a fourth with Rufus, our dog (Thanks to Nilam and the BD team for getting us that Petco partnership!). Avani, my wife, is a working mom. There just aren’t enough hours in the day to do everything we want to do. But in the past year using Instacart, it’s like we magically got 4 extra hours a week to spend with our boys.

That was the first reason I was excited to join Instacart – we are solving a real problem for our customers. I love telling people that I work at Instacart and hearing about how much they value us. I feel a lot of pride for having anything to do with that experience.

In addition to that, I’m so excited about the business and where it’s going. The business is growing in customers, partners, cities – you name it. The team is terrific and our engineering and product departments are solving new, complex and exciting problems that put Instacart on the cutting edge of the industry. Lastly, we have an incredible set of backers who share the vision for where we are going. It’s going to be hard – but that’s the fun part. If it was easy, it would have already been done.

Getting to solve really hard problems with an amazing team for something that really matters to our customers? I’m in.

Instacart Participates in the Color Genomics Breast Cancer Pledge

As part of breast cancer awareness month, Instacart is proud to announce that we are participating in the Color Genomics Breast Cancer Pledge.

We took the Breast Cancer Pledge because we care deeply about the health of our employees and want them to have access to this important test.

By participating in this pledge, we are making the Color Benefits Program available to our employees and will be covering 50% of the cost of the Color Test, a genetic test that assesses breast and ovarian cancer risk (including for the BRCA1 and BRCA2 genes).

Those who choose to take advantage of the program will have access to important information about their health and cancer risk without the typically high cost of genetic testing that can often act as a barrier to accessing this important information.

In addition to the test, we will be hosting a board certified genetic counselor at Instacart to do an educational seminar on cancer risk, as well as the benefits and limitations of genetic testing.

Our hope is to continue to offer benefits that create the best possible work environment for our employees, and foster a healthy and happy community at Instacart. And while we are on the forefront of a wave of companies supporting the initiative, we hope this is just the beginning of growing participation in the Breast Cancer Pledge.

Putting family care and health first as an Instacart shopper

Sometimes we’re blessed to come across people that are pure inspiration. Life dealt them a very tough hand, yet they continue on fighting.

Steph P is one of those people.


To start, her eight-year-old daughter has a rare chromosomal abnormality. Steph says doctors — and there have been many — haven’t provide great answers. The condition causes her daughter to suffer from ADHD and debilitating muscle weakness. Many mornings, she can’t dress herself.

Add to this, that when Steph was in her 20s she had a small stroke, just shortly after moving to Austin, Texas, where she still lives. Her memory and motor functions were damaged to the point that she and the doctors wondered whether she’d ever work, much less lead the life she knew, again. After she left the hospital, Steph couldn’t walk around the block without forgetting how to return home.

But Steph is fighting to create a normal life for her kids and herself.

This is where she is emphatic that working with Instacart has been a blessing and not just because the money she earns helps cover expenses. Of her daughter Steph says, “Seeing her mom really sick was a really hard part for her.” Yet Steph has noticed that watching her mother go to work has actually helped relieve a lot of her daughter’s anxiety.

“She knows it’s okay because mom’s doing regular things.”

And the work has also been a sanctuary for Steph herself. “Outside of Instacart I’m at doctors and therapies with the rest of my time,” she says. “I cannot express how much Instacart brings piece of mind to me. I can just tune everything out.”

Steph also believes that the memory matrix of recalling a customer’s items, their specific requests and where to find everything in the store has been instrumental in re-strengthening some of the mental sharpness she’d lost. Medication and therapy are definitely major parts of the equation, but Steph believes that “Instacart has helped me profoundly with memory control, being self sufficient.”

But there are still those days where Steph doesn’t feel great and going to work is not an option. She previously managed fast food restaurants and taking time off to deal with health swings was not an option.  “You say ‘I can only work two days this week’ and they say ‘Why?’ ” But Steph says that, as a Personal Shopper with Instacart, when she needs time off to collect her thoughts or be with her family, she just takes it — with no questions asked.

Impressively, Steph still looks brightly towards the future. She’s excited about what lies ahead as Instacart grows in Austin and opens in more cities.

At one point Steph had planned to be a veterinarian. She spent a lot of her life on ranches and wanted to specialize in treating horses. With kids and the cards she’s been dealt, she had to put that dream on hold. But as life settles again, she’s got her eye there too.

“It’s my real passion,” she says.

Learn more about becoming a shopper at Instacart.

Back to school recipes and kid’s lunch ideas are even easier with Instacart!

Labor Day has passed and kids are heading back to school! Getting them out the door every day can be a challenge, but we’re here to help. Let Instacart take part in ensuring that you’re sending your children off with healthy, tasty lunches. You can even schedule orders to be delivered up to a week in advance, which means Instacart has you covered whether you need last minute groceries or are planning meals ahead of time.

Our partners have an excellent selection of items that will make sure your kids have a delicious start to their school year, and our personal shoppers will take care of everything so that you can skip the grocery store and spend time with your family.

Get started with our Kid’s Back to School Grocery List:

  • Apples
  • Celery stalks + Carrot sticks 
  • Peanut Butter
  • Hummus
  • Pita bread
  • Chicken Salad
  • Babybel cheese
  • Kale chips
  • Whole Wheat bread
  • Mixed fresh berries 
  • YoKids Yogurt
  • Apple juice 
  • Milk cartons

Click here to add all these items to your Instacart order!


Alex and Sonja Overhiser, A Couple Cooks

Need even more school lunch inspiration? Try some of our favorite back to school, kiddo-approved lunch ideas to provide your little ones:

Apple Sandwiches

These healthy and easy-to-make sandwiches will delight even the pickiest little eater! Get the recipe here.


Rachel Schultz

PB & J Bites

Kids can’t get enough of this fun, bite-sized spin on a lunchbox classic. Check out the recipe.

Gourmet Kid’s Lunch Kit

Try something new in your kid’s lunchbox with prosciutto, string cheese, melon and more! Get the recipe.


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Hot Dog Kabobs

Kids love anything bite-sized and fun-to-eat, and these hot dog kabobs are just that! Read up on the recipee.

Mac N’ Cheese Muffins

It’s Mac N’ Cheese in muffin form, and secretly jam-packed full of veggies. What more do we need to say? Get the recipe.

While Instacart can help you make those healthy lunches last through the year, we can help you plan for other events in the busy school year too: birthday parties, snacks for sports teams, we’ve got it covered! No matter the occasion, Instacart will leave you with more time to spend with your kids when they’re back home.  

Being an Instacart shopper helps one chef find extra income — and culinary inspiration

Whether it’s a soufflé or a burger, many chefs dream of making the perfect dish. (And many people dream of eating one.) Take Adrian, a North Hollywood chef on a quest to create the perfect flauta, a small rolled flour and meat-filled dish, with strong roots in Adrian’s family.

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“You can’t find food like back home!” he says, hailing from El Paso, Texas, just across the border from Juarez, Mexico. But the quest goes to a deeper level: “I want to do something for my people.”

Now he’s in the mad scientist phase, experimenting with recipes to wow even the most ardent flauta critic. Someday he hopes to have his own food truck, but right now his research is on the salsa — one that should be muy picante, and works in combination with the dough, cheese, toppings and sour cream.

“It’s the mix that makes it,” he says.

So working with Instacart as a Personal Shopper has provided a side-benefit Adrian didn’t expect: he sees different shopping lists every day. Now he can understand how other people think about their own recipes. “It’s opened my eyes a lot,” he says. Each day that he works picking out items for customers, Adrian is also re-thinking his own cooking. He was French trained — in other words, he uses a lot of butter — but now can see how a vegan or a seafood fan approaches a recipe. “All that stuff that was a taboo for us,” he says.

That perspective has helped Adrian’s recipe brainstorming — and his waistline. He spends a lot of time shopping at Whole Foods. Seeing healthy alternatives to more industrial food products has gone a long way to helping Adrian reshape his own diet. “I knew it was bad,” he says. “But I didn’t know it was this bad.” Over the last year Adrian says he’s lost about 80 pounds.

Before working with Instacart, Adrian worked as a cook, executive chef and food service director. But those jobs left him working twenty-four-seven and exhausted every night he’d get home. “I wouldn’t see the sun.” He also did research and development at a juice company. But again, Adrian didn’t find the work fulfilling.

When Adrian first heard of Instacart, he and his family had their doubts – but a friend in the food service industry vouched for the service so Adrian gave it a shot. He has been loving it ever since. “Instacart has given me a lot of liberty and time that I never had,” he says. “The time management is the best part of it.”

Hopefully that means we’ll soon have that perfect flauta.

Learn more about becoming a shopper at Instacart.

Instacart Expands to Minneapolis and Partners with Target

We are very excited to announce that we are launching the Instacart service in Minneapolis – expanding to our 18th metropolitan area and bringing on-demand delivery to the Twin Cities!

We have consistently received a lot of interest for our service from the community – both from consumers who want to receive on-demand delivery and retailers who want to partner with Instacart to enable this for their customers. These factors lead to an ideal market for Instacart delivery, and we look forward to servicing Minneapolis with the fantastic stores that have signed on as retail partners.

As part of this launch, we are happy to announce that Target has chosen Instacart as its on-demand delivery partner.

That means starting today, customers in many parts of Minneapolis will be able to order food, household, health and beauty, pet, and baby products from Target and have them delivered straight to their doorstep in as little as one hour.  We’re excited to be partnering with another company that believes in the power of innovation as much as we do.

And that’s not all.

Also beginning today, in addition to Target, customers throughout the Twin Cities can order from Whole Foods Market, Costco (no membership needed), Cub Foods, Wedge Community Co-op, Lakewinds Food Co-op, United Noodles and Petco stores and have everything delivered by Instacart. It’s clear that more and more retailers see us as their e-commerce solution for on-demand delivery.

There is a lot going on at Instacart – new cities, new partnerships, new types of products – but most important, we are excited to be reaching so many new customers and giving them a way to shop that meets their needs and fits their busy lifestyles.  

Apoorva Mehta, Founder & CEO at Instacart