Instacart Blog

Company Updates

Introducing Store View and Second Store Check – Delivering a Better Online Shopping Experience

"Sorry, that item is out of stock." Whether you’re shopping online or in-store, these are words no one wants to hear, especially when it’s a key ingredient for tonight’s dinner or the only healthy snack…

Mar 27, 2025

Company Updates

Flying High: Instacart Teams Up with Chase & United to Bring Exclusive Benefits to the United MileagePlus Credit Cards

We know that United MileagePlus Cardmembers are always on the move—traveling for both work and fun. But whether at home or on-the-go, these savvy consumers need a partner that can help them not only simplify…

Mar 24, 2025

Company Updates

Healthy Choices Made Easier: Instacart Health Expands Support for Consumers and Medicaid Nutrition Programs 

Instacart Health was created to make healthier choices easier, using our platform to provide easy access to nutritious food with clear and easy-to-digest dietary and nutrition information. We empower individuals – including health plan members…

Mar 18, 2025

FoodStorm

FoodStorm Enhances In-Store Ordering: New Features Help Grocers Boost Deli, Bakery, and Prepared Foods Sales

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited…

Feb 27, 2025

Instacart Retail

Celebrating Excellence in Independent Grocery: Meet Instacart’s 2024 Award Winners

Every day, local independent grocers work hard to bring their communities the best possible shopping experience. This February, Instacart’s Local Independent Grocery team recognized outstanding retailers who went above and beyond in 2024, finding innovative…

Feb 24, 2025

Caper

How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the…

Dec 16, 2024

Caper

How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the…

Dec 16, 2024

Instacart Retail

A Retailer’s Guide to AI Grocery Retail Media Networks

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software, AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it works…

Oct 24, 2024

Company Updates

Instacart Insights: Caper Carts Rolling into an Aisle Near You

As we roll into an enhanced era of grocery shopping, it's clear that consumers are ready to trade traditional shopping carts for something a bit more... intelligent. Smart technology isn’t just assisting us in everyday…

Oct 7, 2024

FoodStorm

FoodStorm Enhances In-Store Ordering: New Features Help Grocers Boost Deli, Bakery, and Prepared Foods Sales

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited…

Feb 27, 2025

Company Updates

Holiday Ordering Simplified: FoodStorm’s New Capabilities Enhance Prepared Food Retail Operations

Improved in-store fulfillment functionality and stock management will help boost retail sales  As the holiday season approaches, grocers are gearing up for the annual surge in prepared food and catering orders. To prepare for the…

Sep 18, 2024

FoodStorm

Ten Ways to Drive Profitability with Perimeter Departments

How Are You Growing Your Grocery Margins? It’s no secret: Bigger profit margins support better business growth. For grocers, though, increasing margins can feel like an uphill battle. Historically, grocery has produced lower profit margins…

Sep 17, 2024

Company Updates

Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…

Oct 24, 2023

Company Updates

Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…

Oct 24, 2023

Company Updates

New Omnichannel and AI Solutions to Help Grocery Thrive

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI.  Omnichannel customers are…

Oct 20, 2023

Eversight

Instacart and Klarna Partner to Offer Consumers More Flexible Ways to Pay

We’re teaming up with Klarna to introduce even more ways to pay for your purchases online on Instacart.com and in the Instacart app. Our partnership gives you more flexibility to pay for same-day delivery across…

Nov 20, 2023

Company Updates

Instacart 2022: A Feast of Grocery Innovations and Upgrades 

Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…

Oct 20, 2023

Company Updates

The Power of Promotions: How AI Can Help Retailers Combat Inflation

Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…

Oct 20, 2023

Company Updates

Introducing Connected Stores: Making Shopping Seamless

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a…

Oct 24, 2023

Instacart Retail

4 Online Grocery Technology Methods to Future-Proof Your Operations

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the…

Oct 20, 2023

Instacart Retail

The Complete Guide to Driving Growth with Grocery E-Commerce

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…

Oct 20, 2023

Instacart Ads

MadeGood Finds Sweet Success on Instacart: Driving Growth with Optimized Ad Strategies

MadeGood has reimagined what allergy-friendly snacking can be. The brand creates organic treats that are both deliciously craveable and free from all nine major allergens. Their mission goes beyond just making great-tasting granola bars, cookies…

Mar 28, 2025

Instacart Ads

Brami Brings Authentic Italian Nutrition to Thrive Market Customers Through Instacart Ads

Brami, a brand reimagining classic Italian food for the modern pantry, has partnered with Thrive Market to introduce more consumers to its innovative and nutritious products. They leveraged the Instacart Ads Retailer Targeted Demand (RTD)…

Mar 26, 2025

Instacart Ads

BUILT Leverages Instacart Ads to Fuel Triple-Digit Growth in 2024

BUILT, the maker of the BUILT Bar and BUILT Puff, is the favorite protein bar of many discerning snackers, fitness trainers, and fitness enthusiasts alike. Their products are created to support a healthy lifestyle and…

Mar 24, 2025

Company Updates

Healthy Choices Made Easier: Instacart Health Expands Support for Consumers and Medicaid Nutrition Programs 

Instacart Health was created to make healthier choices easier, using our platform to provide easy access to nutritious food with clear and easy-to-digest dietary and nutrition information. We empower individuals – including health plan members…

Mar 18, 2025

Instacart Health

Instacart and Meharry Medical College Webinar: Advancing Nutrition Security Through Community Partners and Innovative Models

Last week, Instacart and Meharry Medical College, one of the nation’s oldest and largest historically Black medical colleges and academic health centers, hosted a joint webinar titled: New Research on Food Access and Nutrition Security…

Mar 12, 2025

Company Updates

Tackling Food Deserts in Columbia, SC: First Year Success and Program Expansion Plans

Many people across the country continue to face challenges accessing food because they live in food deserts – areas where affordable food options, including fresh fruits and vegetables, are hard to find. But we have…

Feb 11, 2025

Instacart Business

Introducing Will Call Delivery: A Fast, Reliable Solution for Supply Chain Challenges

In the fast-paced world of foodservice and hospitality, supply chain inefficiencies can create significant challenges for distributors and the businesses they serve. From delays in truck dispatch and warehouse arrivals to heightened customer expectations for…

Apr 3, 2025

Instacart Business

Voice of the Customer: How a New Human & AI Tech Startup Delights Members with Instacart Business

In our Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we…

Mar 26, 2025

Instacart Business

Voice of the Customer: Why Arts & Culture Organizations Choose Instacart Business

In the Voice of the Customer, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, it’s our…

Feb 26, 2025

Policy & Government Affairs

Instacart Partners with The Rockefeller Foundation and the VA to Deliver Medically Tailored Groceries to Military Veterans in New York

At Instacart, we believe access to nutritious food can help improve health outcomes, and we’re using our technology and research capabilities to test innovative nutrition programs and measure their impact.  As part of that work…

Mar 11, 2025

Company Updates

Tackling Food Deserts in Columbia, SC: First Year Success and Program Expansion Plans

Many people across the country continue to face challenges accessing food because they live in food deserts – areas where affordable food options, including fresh fruits and vegetables, are hard to find. But we have…

Feb 11, 2025

Shopper Community

Ensuring the integrity of the Instacart platform

Millions of people and families across North America trust Instacart when ordering the groceries and essentials they need, and we’re deeply committed to providing a safe, reliable, and trustworthy experience for the customers, shoppers, and…

Feb 4, 2025

Shopper Community

10 Items or Less: Helping out the Community

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…

Mar 21, 2025

Shopper Community

Ensuring the integrity of the Instacart platform

Millions of people and families across North America trust Instacart when ordering the groceries and essentials they need, and we’re deeply committed to providing a safe, reliable, and trustworthy experience for the customers, shoppers, and…

Feb 4, 2025

Shopper Community

NYC Shoppers Resist New NYC Bill, According to Survey

Shoppers tell us time and again how important it is that they can continue to earn flexibly on our platform - meaning they get to choose when, where and how much they want to shop…

Jan 6, 2025

Data & Trends

Hopping into Spring: Instacart Reveals America’s Most Loved and Loathed Easter and Passover Foods 

As spring kicks into high gear, people across the country are preparing for family gatherings and festive meals for Passover (April 12-20) and Easter (April 20). To help bring these traditions to life, Instacart has…

Apr 2, 2025

Data & Trends

Slicing Into Pi Day: Instacart Reveals America’s Favorite Pies

In celebration of Pi Day on March 14 (3/14)—a food holiday we all savor for making math just a little sweeter—Instacart takes a delicious look at which pies win Americans’ hearts and stomachs, uncovering surprising…

Mar 4, 2025

Data & Trends

Instacart Gets Saucy: Americans’ Favorite Pasta Sauces, Revealed

To celebrate National Sauce Month this March, Instacart has turned up the heat on our favorite Italian dishes with an in-depth look at the most popular pasta sauces across the nation, by city and state…

Feb 25, 2025

Taste of Instacart

¡Cinco Años de Sazón! Five Years of Honoring Latinx & Hispanic Cultures at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the…

Nov 1, 2024

Taste of Instacart

Building Bridges this Pride Month with Rainbow Carrots

Happy Pride Month! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive change…

Jun 28, 2024

Taste of Instacart

Recognizing Juneteenth: Reflections from our Head of Diversity, Equity, & Belonging (DEB)

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to…

Jun 19, 2024

How It's Made

Real-time Fraud Detection with Yoda and ClickHouse

Author: Nick Shieh Background Instacart is the leading online grocery company in North America with millions of active customers and shoppers. Combating fraud and abuse on our platform is essential not only for maintaining a…

Mar 25, 2025

How It's Made

Unlocking Efficiency: How Ava Became Our AI Productivity Partner

Author: Dayle Lyng At Instacart, we’re not just using generative AI to develop new features in the Instacart app that will help transform peoples’ relationships with food — we’re using it in unique ways internally, too. Last…

Mar 25, 2025

How It's Made

Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering

Author: Ben Bernard The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…

Mar 24, 2025

Small Business Spotlight

Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday…

Jul 28, 2023

Small Business Spotlight

Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays…

Jul 21, 2023

Small Business Spotlight

Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday…

Jul 14, 2023