Taste of Instacart
Joining Our Table: Meet Chief Operating Officer Asha Sharma
Solving for the customer is at the core of everything we do at Instacart. We believe that our long-term success will be driven by creating excellent products that exceed customer expectations. Given our scale, we now need to look more holistically at the end-to-end customer experience and better operationalize it across the company.
To help achieve that, today we’re welcoming an exceptional operator and entrepreneurial product leader in Asha Sharma to serve as our new Chief Operating Officer. Asha’s known for building strong teams in high growth environments and creating product experiences that are beloved by people around the world. As COO of Instacart, Asha will oversee the Instacart Marketplace, which includes the Instacart App, Instacart Logistics, Growth and Marketing. She’ll also focus on engaging new and returning customers as Instacart continues to serve as a lifeline for millions of people across North America.
Asha joins Instacart from Facebook, where she was Vice President of Product for many of the company’s private communications products across Facebook, Messenger, and Instagram. During her time at Facebook, Asha also previously served as VP of Product for Messenger, and before that, as Head of Product for Social Impact. Before Facebook, Asha was the COO of Porch.com, where she spent years building the business from the ground up and was responsible for helping scale the company’s operations, product, marketing, and growth. Prior to joining Porch, she worked in marketing and operations at Microsoft.
Asha will be focused on ensuring we’re building products that people love and putting customers at the forefront of our decision making across the entire company. She will start in mid-February and report directly to Instacart Founder and Chief Executive Officer Apoorva Mehta.
Welcome to the team, Asha!
You can read more about today’s news here.
What’s in Asha’s cart? Kirkland Manchego cheese!
Instacart
Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.Instacart Recommends
Instacart’s Impact on America’s Grocery Industry, by the Numbers
Breaking Down Barriers to Food Access with EBT SNAP Expansion
Beyond the Cart: A Year of Essential Stories
A Hot Take on America’s Favorite Hot Sauces 🌶
JuJu Smith-Schuster: What’s in my Cart?
Introducing the First-Ever Instacart Emerging Brand List
Most Recent in Company Updates
FoodStorm
Helping Local Independent Grocers Streamline Their Catering and Prepared Foods Businesses
Over the past few years, FoodStorm - our order management system (OMS) designed specifically to help grocers manage their deli, prepared foods and catering - has seen remarkable growth. And today, we’re excited to share…...
Apr 24, 2024
Company Updates
Making Nutritious & Delicious Choices Easier with Instacart and WeightWatchers
New WeightWatchers integration with Instacart unlocks ability to browse ‘Points’-friendly recipes, shop for ingredients, and get everything delivered to your door - now live in the WeightWatchers app In the hustle of everyday life, making…...
Apr 17, 2024
Caper
Why Smart Carts Are the Winning Technology Format for Grocers
One of the most common misconceptions about smart carts is that they only serve as an alternative to self-checkout. However, the real magic behind a Caper Cart, our AI-powered smart cart, is the digital screen.…...
Apr 9, 2024