Taste of Instacart

Joining Our Table: Meet Chief Operating Officer Asha Sharma

Instacart

Instacart

Feb 2, 2021

Solving for the customer is at the core of everything we do at Instacart. We believe that our long-term success will be driven by creating excellent products that exceed customer expectations. Given our scale, we now need to look more holistically at the end-to-end customer experience and better operationalize it across the company.

To help achieve that, today we’re welcoming an exceptional operator and entrepreneurial product leader in Asha Sharma to serve as our new Chief Operating Officer. Asha’s known for building strong teams in high growth environments and creating product experiences that are beloved by people around the world. As COO of Instacart, Asha will oversee the Instacart Marketplace, which includes the Instacart App, Instacart Logistics, Growth and Marketing. She’ll also focus on engaging new and returning customers as Instacart continues to serve as a lifeline for millions of people across North America.

Asha joins Instacart from Facebook, where she was Vice President of Product for many of the company’s private communications products across Facebook, Messenger, and Instagram. During her time at Facebook, Asha also previously served as VP of Product for Messenger, and before that, as Head of Product for Social Impact. Before Facebook, Asha was the COO of Porch.com, where she spent years building the business from the ground up and was responsible for helping scale the company’s operations, product, marketing, and growth. Prior to joining Porch, she worked in marketing and operations at Microsoft.

Asha will be focused on ensuring we’re building products that people love and putting customers at the forefront of our decision making across the entire company. She will start in mid-February and report directly to Instacart Founder and Chief Executive Officer Apoorva Mehta.

Welcome to the team, Asha!

You can read more about today’s news here.

What’s in Asha’s cart? Kirkland Manchego cheese!

Instacart

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

Most Recent in Company Updates

Total Eclipse of the Cart: How America Shops When the Sun Goes Dark

Company Updates

Total Eclipse of the Cart: How America Shops When the Sun Goes Dark

On April 8th, several American cities across Texas to Maine will witness the biggest light in the solar system turn off for up to about 4 minutes. The next time this will happen in the…...

Mar 28, 2024
The Instacart Developer Platform – A New Way to Turn Inspiration Into Action

Company Updates

The Instacart Developer Platform – A New Way to Turn Inspiration Into Action

Today, we announced the Instacart Developer Platform (IDP), a publicly available API program which uses our industry-leading online grocery platform to supercharge third-party digital experiences across food, health, wellness and many other spaces. IDP will…...

Mar 27, 2024
Easter Unwrapped: Chocolates, Bubbles, and Ham – Oh My!

Company Updates

Easter Unwrapped: Chocolates, Bubbles, and Ham – Oh My!

Get ready to roll into the Easter holiday spirit with a cheeky peek at what's hopping this Easter. Using Instacart's vast purchase data, let's dive into the forecast for this year's Easter extravaganza. Ready, set,…...

Mar 20, 2024