Instacart Blog
Company Updates
Stock Up Your CART! A Letter from Instacart CEO Fidji Simo
It’s official: Instacart is a public company and began trading earlier this morning under the NASDAQ ticker symbol CART. At Instacart, we believe that the best companies help elevate entire ecosystems — creating more opportunities for everyone. It’s why we’ve built our business on helping retailers and brands transform their businesses and serve their customers better. It’s central to who we are as a company,…...
Sep 19, 2023Carrot Tags View all
Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022Instacart Retail
4 Online Grocery Technology Methods to Future-Proof Your Operations
Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the…...
Nov 8, 2022Eversight View all
Eversight
The Power of Promotions: How AI Can Help Retailers Combat Inflation
Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...
May 11, 2023Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023Eversight
Instacart 2022: A Feast of Grocery Innovations and Upgrades
Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…...
Dec 21, 2022In-Store Mode View all
In-Store Mode
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...
Oct 12, 2023Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023In-Store Mode
Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart
At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…...
May 31, 2023Scan & Pay View all
Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...
Feb 23, 2023Company Updates
Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart
No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...
Feb 6, 2023Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022FoodStorm View all
FoodStorm
Helping Local Independent Grocers Streamline Their Catering and Prepared Foods Businesses
Over the past few years, FoodStorm - our order management system (OMS) designed specifically to help grocers manage their deli, prepared foods and catering - has seen remarkable growth. And today, we’re excited to share…...
Apr 24, 2024FoodStorm
The Next Wave of Optimization: Perimeter Grocery Shopping Experiences
Discover how you can optimize your perimeter grocery shopping experiences with software that connects your departments and delights your consumers. Simple, powerful, and digital: The future of perimeter grocery As the grocery landscape evolves, retailers…...
Apr 24, 2024FoodStorm
FoodStorm’s new features help retailers prepare for the holidays
The holiday season is just around the corner, and with it comes the annual surge in prepared foods orders that often overwhelms grocers. To tackle this challenge, many retailers have turned to FoodStorm, Instacart’s order…...
Oct 25, 2023Caper View all
Caper
Why Smart Carts Are the Winning Technology Format for Grocers
One of the most common misconceptions about smart carts is that they only serve as an alternative to self-checkout. However, the real magic behind a Caper Cart, our AI-powered smart cart, is the digital screen.…...
Apr 9, 2024Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023Caper
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart We’re excited to announce the arrival of the newest model of the Caper Cart – Instacart’s smart shopping cart – at…...
Jun 22, 2023Small Business Spotlight View all
Small Business Spotlight
Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 28, 2023Small Business Spotlight
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...
Jul 21, 2023Small Business Spotlight
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 14, 2023Company Updates View all
Company Updates
New Circana Case Studies Underscore Instacart’s Incremental Sales
Instacart's consumer base is complementary to brick-and-mortar as Circana studies found that 75% and 90% of Instacart buyers for studied CPG brands only purchased the studied brands on Instacart and not in-store Over the last…...
May 2, 2024Company Updates
Kohl’s Joins Forces with Instacart for Same-Day Delivery
Kohl’s is now on the Instacart App, enabling nearly 109 million U.S. households to enjoy same-day delivery in as fast as an hour from 1,172 Kohl’s stores across the U.S. This partnership gives customers access…...
May 2, 2024FoodStorm
Helping Local Independent Grocers Streamline Their Catering and Prepared Foods Businesses
Over the past few years, FoodStorm - our order management system (OMS) designed specifically to help grocers manage their deli, prepared foods and catering - has seen remarkable growth. And today, we’re excited to share…...
Apr 24, 2024Shopper Community View all
Shopper Community
Keeping Our Platform Secure
The security of the Instacart platform is one of our top priorities, and we’re continually prioritizing more ways to make it even safer for shoppers, customers, and our whole community. Our dedicated teams focus 24/7…...
Apr 16, 2024Shopper Community
Earning Less: The Harmful Impact of Seattle’s New Pay Law
When the Seattle City Council passed an extreme minimum pay standard for delivery network drivers in 2022, the councilmembers at the time largely ignored the warnings from app-based companies, drivers, and community leaders that their…...
Apr 10, 2024Shopper Community
Changes to Instacart in Seattle
In 2023, the Seattle City Council passed a new law that impacts how Instacart operates in Seattle. Due to these new regulations, we’re making several changes that will go into effect as of January 13,…...
Jan 12, 2024Taste of Instacart View all
Taste of Instacart
Empowering Impact & Influence: Celebrating Women’s History Month
Every March, we take time to honor and celebrate Women’s History Month at Instacart. This year’s celebrations, led by our Women@ Instacart Employee Resource Group (ERG), focused on the theme of Empowering Impact and Influence,…...
Mar 29, 2024Taste of Instacart
Meet Andy Chiu, VP of Ads Engineering at Instacart
While he may only be a few months into his new role as VP of Ads Engineering at Instacart, Andy Chiu has hit the ground running, already empowering his team to reach a growing list…...
Mar 12, 2024Taste of Instacart
Honoring Black History Month at Instacart
In February, we partnered with Instacart’s Nightshades — our Black Employee Resource Group (ERG) — to celebrate and recognize Black History Month. This year’s theme, Forging New Frontiers, helped shine a spotlight on Black visionary…...
Mar 1, 2024How It's Made View all
How It's Made
One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way
Authors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath Rao Introduction Instacart Ads and Ranking Models At Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing…...
Dec 19, 2023How It's Made
Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering
Author: Ben Bader The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…...
Dec 19, 2023How It's Made
Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform
Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…...
Nov 22, 2023Instacart Retail View all
FoodStorm
Helping Local Independent Grocers Streamline Their Catering and Prepared Foods Businesses
Over the past few years, FoodStorm - our order management system (OMS) designed specifically to help grocers manage their deli, prepared foods and catering - has seen remarkable growth. And today, we’re excited to share…...
Apr 24, 2024FoodStorm
The Next Wave of Optimization: Perimeter Grocery Shopping Experiences
Discover how you can optimize your perimeter grocery shopping experiences with software that connects your departments and delights your consumers. Simple, powerful, and digital: The future of perimeter grocery As the grocery landscape evolves, retailers…...
Apr 24, 2024Caper
Why Smart Carts Are the Winning Technology Format for Grocers
One of the most common misconceptions about smart carts is that they only serve as an alternative to self-checkout. However, the real magic behind a Caper Cart, our AI-powered smart cart, is the digital screen.…...
Apr 9, 2024Instacart Ads View all
Company Updates
New Circana Case Studies Underscore Instacart’s Incremental Sales
Instacart's consumer base is complementary to brick-and-mortar as Circana studies found that 75% and 90% of Instacart buyers for studied CPG brands only purchased the studied brands on Instacart and not in-store Over the last…...
May 2, 2024Instacart Ads
Wildwonder: Sparkling Growth on Instacart
Wildwonder makes delicious sparkling drinks that offer a healthy alternative to soda with botanically and culturally inspired flavors like Guava Rose and Raspberry Lychee. Their drinks have bold fruit flavors and gut-supporting prebiotics and probiotics.…...
Apr 29, 2024Instacart Ads
Fire & Smoke Society Spices Up Sales with Instacart Ads
Fire & Smoke Society, the makers of spices, rubs, seasoning, and sauces with playful names like ‘Potato Slayer’ and ‘Mayor Of Rub Town’ got their start back in 2018. Originally, the spices and seasonings were…...
Apr 17, 2024