Instacart Blog
Company Updates
Stock Up Your CART! A Letter from Instacart CEO Fidji Simo
It’s official: Instacart is a public company and began trading earlier this morning under the NASDAQ ticker symbol CART. At Instacart, we believe that the best companies help elevate entire ecosystems — creating more opportunities for everyone. It’s why we’ve built our business on helping retailers and brands transform their businesses and serve their customers better. It’s central to who we are as a company,…...
Sep 19, 2023Carrot Tags View all
Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022Instacart Retail
4 Online Grocery Technology Methods to Future-Proof Your Operations
Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the…...
Nov 8, 2022Eversight View all
Eversight
The Power of Promotions: How AI Can Help Retailers Combat Inflation
Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...
May 11, 2023Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023Eversight
Instacart 2022: A Feast of Grocery Innovations and Upgrades
Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…...
Dec 21, 2022In-Store Mode View all
In-Store Mode
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...
Oct 12, 2023Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023In-Store Mode
Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart
At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…...
May 31, 2023Scan & Pay View all
Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...
Feb 23, 2023Company Updates
Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart
No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...
Feb 6, 2023Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022FoodStorm View all
FoodStorm
FoodStorm’s new features help retailers prepare for the holidays
The holiday season is just around the corner, and with it comes the annual surge in prepared foods orders that often overwhelms grocers. To tackle this challenge, many retailers have turned to FoodStorm, Instacart’s order…...
Oct 25, 2023Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023FoodStorm
Instacart enables fully custom digital ordering with new FoodStorm features
Ordering custom-made items at the grocery store has been a longstanding challenge for both retailers and customers. The reliance on pen and paper, manual tracking of changes, and associated delays have presented difficulties for the…...
Jun 27, 2023Caper View all
Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023Caper
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart We’re excited to announce the arrival of the newest model of the Caper Cart – Instacart’s smart shopping cart – at…...
Jun 22, 2023Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...
Feb 23, 2023Small Business Spotlight View all
Small Business Spotlight
Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 28, 2023Small Business Spotlight
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...
Jul 21, 2023Small Business Spotlight
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 14, 2023Company Updates View all
Company Updates
Total Eclipse of the Cart: How America Shops When the Sun Goes Dark
On April 8th, several American cities across Texas to Maine will witness the biggest light in the solar system turn off for up to about 4 minutes. The next time this will happen in the…...
Mar 28, 2024Company Updates
The Instacart Developer Platform – A New Way to Turn Inspiration Into Action
Today, we announced the Instacart Developer Platform (IDP), a publicly available API program which uses our industry-leading online grocery platform to supercharge third-party digital experiences across food, health, wellness and many other spaces. IDP will…...
Mar 27, 2024Company Updates
Easter Unwrapped: Chocolates, Bubbles, and Ham – Oh My!
Get ready to roll into the Easter holiday spirit with a cheeky peek at what's hopping this Easter. Using Instacart's vast purchase data, let's dive into the forecast for this year's Easter extravaganza. Ready, set,…...
Mar 20, 2024Shopper Community View all
Shopper Community
Changes to Instacart in Seattle
In 2023, the Seattle City Council passed a new law that impacts how Instacart operates in Seattle. Due to these new regulations, we’re making several changes that will go into effect as of January 13,…...
Jan 12, 2024Shopper Community
10 Items or Less: Shopping Across the States
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Dec 11, 2023Shopper Community
Changes to customer ratings
Dedrick - 3071 deliveries We know that shoppers do their best on each batch to deliver great service. However, you’ve told us that it can be frustrating if a customer provides a low rating based…...
Nov 15, 2023Taste of Instacart View all
Taste of Instacart
Meet Andy Chiu, VP of Ads Engineering at Instacart
While he may only be a few months into his new role as VP of Ads Engineering at Instacart, Andy Chiu has hit the ground running, already empowering his team to reach a growing list…...
Mar 12, 2024Taste of Instacart
Honoring Black History Month at Instacart
In February, we partnered with Instacart’s Nightshades — our Black Employee Resource Group (ERG) — to celebrate and recognize Black History Month. This year’s theme, Forging New Frontiers, helped shine a spotlight on Black visionary…...
Mar 1, 2024Taste of Instacart
Sazón Unleashes the Flavor for Latinx Heritage Month
In honor of Latinx Heritage Month, our Sazón community, Instacart’s Employee Resource Group for Latinx employees and their advocates, hosted educational programming under the theme of Unleash the Flavor. From workshops and thought-provoking panels at…...
Oct 13, 2023How It's Made View all
How It's Made
One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way
Authors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath Rao Introduction Instacart Ads and Ranking Models At Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing…...
Dec 19, 2023How It's Made
Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering
Author: Ben Bader The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…...
Dec 19, 2023How It's Made
Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform
Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…...
Nov 22, 2023Instacart Retail View all
Instacart Retail
How to Set Up a Retail Media Network for Grocery in Three Steps
Grocers everywhere are discovering how to set up a retail media network — and we make it easy to get started with our step-by-step guide. Keep pace with the latest trend in grocery advertising From…...
Mar 11, 2024Instacart Retail
Three Ways to Drive Profitability with Your Online Grocery Platform
Retailers with powerful online grocery platforms can position themselves as industry leaders by leveraging technology to boost profits, accelerate outreach, and future-proof their business. Streamline your end-to-end digital platform The online grocery ecosystem…...
Jan 22, 2024Instacart Retail
Bring Your Digital Storefront to Life with Three Trending Strategies
In today’s retail landscape, consumers seamlessly shift between online and in-store shopping, giving grocers a valuable opportunity to leverage the capabilities of digital storefronts. This goes beyond bridging the gap between physical and online shopping…...
Nov 14, 2023Instacart Ads View all
Instacart Ads
Tender Belly Increases New to Brand Customers 144%
Founded by brothers Shannon and Erik Duffy, Tender Belly creates ‘crazy tasty’ pork products like bacon, ham, pork sausages, using ethically raised pigs. Their pork contains no antibiotics, hormones, MSG, or high fructose corn syrup.…...
Mar 21, 2024Instacart Ads
Instacart x FRITO-LAY® Team Up to Announce the Champion Chip
Tapping into basketball fandom throughout the month of March, Instacart and Frito-Lay® have joined forces to launch a multichannel promotional campaign using social media, email, audio, app notifications, and several Instacart Ads formats. Throughout March,…...
Mar 19, 2024Instacart Ads
Verified Metrics You Can Trust
MRC accredits Instacart’s ad impression, click, and viewability metrics Evolving consumer behaviors present a new set of challenges for our brand partners. There is an unprecedented number of channels, retailers, and media networks to manage;…...
Mar 19, 2024